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Programmatic Digest »
183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital

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Content provided by Helene Parker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helene Parker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.

…   continue reading

204 episodes

#Careers #Business #Marketing #Helene Parker #Socialmedia #Advertisinganalytics #Digitaladvertising #Displayads #Heleneparkerconsulting #Paidmedia #Programmatic #Programmaticadvertising #Programmaticmedia #Programmaticsensei #Socialads
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183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital

Programmatic Digest

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MP3•Episode home
Manage episode 503060060 series 3562653
Content provided by Helene Parker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helene Parker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.

…   continue reading

204 episodes

#Careers #Business #Marketing #Helene Parker #Socialmedia #Advertisinganalytics #Digitaladvertising #Displayads #Heleneparkerconsulting #Paidmedia #Programmatic #Programmaticadvertising #Programmaticmedia #Programmaticsensei #Socialads

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