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Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer
Manage episode 494806308 series 2440638
Anyone can start a brand overnight, but how do you make it work and last?
Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. Plus, find out how to come back after losing it all and some top data driven marketing tips.
325 episodes
Manage episode 494806308 series 2440638
Anyone can start a brand overnight, but how do you make it work and last?
Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. Plus, find out how to come back after losing it all and some top data driven marketing tips.
325 episodes
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