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Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write

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Manage episode 514024566 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant.

We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and life, focusing on actionable insights (not just data noise), and why his shiny new object is Meta's intent black box.

An episode twice as long as most of the most recent ones... and packed with great marketing thoughts!

  continue reading

338 episodes

Artwork
iconShare
 
Manage episode 514024566 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant.

We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and life, focusing on actionable insights (not just data noise), and why his shiny new object is Meta's intent black box.

An episode twice as long as most of the most recent ones... and packed with great marketing thoughts!

  continue reading

338 episodes

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