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Chapter 1: Diving into the Pool Theory
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Visibility isn’t a faucet you turn on when needed — it’s a pool you fill consistently. In this foundational chapter, you’ll learn why proactive communication creates leverage, and how The Pool Theory helps you build brand equity before pressure hits.
🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?”
💡 Reflection: Is your visibility proportionate to your risk and reach?
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