Chapter 2: Why Companies Fail Without It
Manage episode 503211238 series 3686676
What happens when visibility is missing or mismanaged? This chapter explores the silent risks, from poor perception to unclear messaging — and what it costs you.
🧰 Workbook tie-in: “Where Are Your Brand Risks?”
⚠️ Case study: United Airlines’ 2017 dragging incident
19 episodes