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Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more. This week's topics: 1. Why organic should come before paid 16:25 2. When would paid ads make sense? 22:37 3. The structure of an ad funnel 25:15 4. What it realistically costs to get a return 34:50 $2.5k Scor…
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Is it all just marketing? Here's the actual truth about protein - requirements, considerations, and flow-on effects. This week's topics: 1. Protein myths - how much do you need? 15:48 2. "Protein foods" - useful, or marketing? 23:03 3. How often should you be competing? 36:00 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Transformer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our…
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Tired of your business / clients running you? Here's what you need to make a career out of doing what you're passionate about, instead of feeling burnt out. This week's topics: 1. Self - why you're still stuck 4:41 2. Systems - freedom by structure 8:05 3. Service - more than just sessions 14:10 4. Sales - it's results, not sleaze 19:25 5. Skills -…
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What matters most in building your dream physique? Motivation, expectations, mentality & more discussed this week. This week's topics: 1. When your gym gets taken away 11:50 2. Standards, masculinity & role models 20:14 3. Physique-building expectations vs. reality 28:44 4. Should you weigh your food & how? 41:08 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think. This week's topics: 1. A defined client avatar changes everything 9:41 2. Your signature offer = Better than the rest 21:46 3. Professional vs. authentic - What sells? 28:54 4. Your personality outlast…
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Plan to go off-plan? Or don't go off-plan in the first place? Here are some weekend strategies we like to consider. This week's topics: 1. Why weekends are keeping you stuck 21:02 2. How much weekend calories can matter 27:13 3. Planning outings without going all-in 31:28 4. How to make it repeatable every week 37:43 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠…
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What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to. This week's topics: 1. Changing niche after 10 years - fears, goals 8:18 2. How I defined my new ideal client 13:44 3. Build your business, body & mentality 16:42 4. Why it took me one year to launch 2…
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Sticking with the process might suck sometimes, and make you second-guess. Here's how to stay with it, but not chase difficulty for no good reason. This week's topics: 1. What the result you want requires 26:29 2. Harder doesn't always mean better 35:29 3. The bodybuilding standards debate 37:38 4. Can feedback / criticism be positive? 43:49 Lose 4…
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Books full, long hours in the gym, with no end or growth in sight? We were there too - here's how we got out, and grew. This week's topics: 1. The ceiling of only delivering sessions 12:20 2. You need your time back, not more work 26:15 3. Let go of thinking like just a sessions PT 33:55 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Maybe what you need isn't comfort, but the right locked-in, dialed-in approach. This week's topics: 1. How & why rapid fat loss can work 15:32 2. Training specifics during a deficit 19:19 3. Your diet isn't just during the cut 28:29 4. Lifestyle is the key you're missing 38:39 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Transformer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our commun…
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Still have your doubts about picking up the phone? This episode is for you. This week's topics: 1. How Jess built a business 1 call at a time 3:07 2. What good sales doesn't sound like 14:04 3. How to get fewer "No"s on the phone 21:25 4. Sales is a skills most PTs aren't practicing 27:21 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Showing up every day, but still frustrated from the lack of results? This episode is for you. This week's topics: 1. Is your effort in the wrong areas? 12:43 2. The answer to most plateaus 22:06 3. The diet trap that holds you back 28:53 4. Weekends are why you're stuck 33:54 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Transformer⁠⁠⁠⁠⁠⁠⁠⁠⁠ Strong & Lean in 1…
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Giveaways won't build your client book for less work... Here are the real benefits to your business. This week's topics: 1. Why most giveaways don't work 10:26 2. The real R.O.I. - relationships, not reach 19:05 3. How much should you share online? 32:22 4. The giveaway strategy - from start to finish 41:59 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Sick of taking a week off every 4 weeks? Always at the gym, but stuck spinning your tyres in terms of progress? Here's your solution. This week's topics: 1. Gym attire - where's the line? 7:40 2. Why you keep starting over 21:13 3. Training hard, but is it working? 33:40 4. The perfect lower body warm-up 40:47 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠⁠⁠Trans…
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Likes and followers can help, but don't translate to sales. Here's what matters more for your online presence. This week's topics: 1. Why trends don't build businesses 10:32 2. Can style beat substance? 18:04 3. Content that converts 23:45 4. Posts aren't enough - you still need DMs 31:32 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Ozempic/PEDs in bodybuilding, training mistakes we've made, and ways to bring up lagging muscles - strap in for this ep. This week's topics: 1. The ozempic bodybuilding debate 17:33 2. PEDs - The rules & the ethics 28:52 3. Worst training decisions we've made 33:53 4. Why your delts aren't growing 39:10 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠⁠⁠⁠Transformer⁠⁠…
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Books full, but feel burnt out, almost at your limits? We were in the same boat. Here's how you can grow out of it. This week's topics: 1. The ceiling of only delivering sessions 14:42 2. Creating space = Being able to scale 26:45 3. What a $10k/month business model looks like 33:38 4. What I unlearned, to scale my PT business 39:33 5. Scaling isn'…
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Here's why most people would benefit from a photoshoot prep; It's not as scary as you think, and it's about more than just the photos. This week's topics: 1. What people get wrong about photoshoots 8:02 2. How long you actually need to prep 21:11 3. Don't peak for a photoshoot like a comp 32:38 4. How / why the day itself changes you 36:34 Lose 4kg…
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Forward vision, scalability, and patience - What we wish we knew, back when we first started as PTs. This week's topics: 1. A business is more than delivering sessions 10:31 2. You can't scale what you haven't defined 20:51 3. Over-supporting clients can break you 26:47 4. Your offer is more than just your time 31:34 5. Scaling isn't about more acc…
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Social media has warped fitness - here's what really matters when it comes to making progress with your physique. This week's topics: 1. Why fitness content keeps you average 13:16 2. Why you shouldn't train like the pros 22:03 3. Is it fatigue, or lack of working hard? 29:28 4. The 3% rule - What it takes to be elite 43:09 Lose 4kg/3cm in 6 weeks:…
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Want to prep clients for the stage/platform? Here's everything you should consider. This week's topics: 1. What we love about prep coaching 8:31 2. Bodybuilding vs. Powerlifting preps 18:28 3. Who should actually compete? 26:08 4. Collaborative vs. Authoritative coaching 44:49 Register for our free workshop: ⁠⁠⁠Access⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ …
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Look how you train, attain your dream physique - without sacrificing your time, social life and identity. This week's topics: 1. You don't need to go all in 14:17 2. The 3 pillars that make a plan work 18:04 3. 3-4 sessions is enough (if done right) 25:06 4. What high-achievers do differently 29:11 Lose 4kg/3cm in 6 weeks: ⁠⁠⁠⁠Transformer⁠⁠⁠⁠ Stron…
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Want committed, high-calibre clients? Here's how to create them, instead of waiting for them. This week's topics: 1. Why most PTs attract the wrong clients 11:54 2. Don't wait for better clients - Build them 17:01 3. Standards - For yourself & your clients 28:00 4. Inspiration isn't proof - Lead by example 33:31 Register for our free workshop: ⁠⁠Ac…
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Frustrated from a lack of results? Start doing these things and you'll build up the required consistency in no time. This week's topics: 1. Motivation isn't the problem 13:57 2. Systems that guarantee consistency 18:50 3. Raise your standards, change your outcome 27:09 4. You're not aiming low enough 35:57 5. You need to plan for after the diet 34:…
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Ok, we're not actually doomed. So here's how you can actually leverage AI to make you and your business function even better, daily and weekly. This week's topics: 1. Do we still matter? 5:29 2. Will AI replace or make you better? 18:52 3. A 40-day sprint fixed my PT business 24:23 4. Hybrid PTs: Your weekly AI checklist 50:02 Register for our free…
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Here are the 5 most common nutrition mistakes we see; what's stopping most people from shedding 4kg in 6 weeks. This week's topics: 1. The trap of clean eating 10:35 2. The calories that get overlooked 16:47 3. Navigating weekends & social events 25:07 4. Not having structure is costing you 31:09 5. You need to plan for after the diet 34:08 Lose 4k…
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PTs spend way too much time in their content, marketing, consults, onboarding and sales... Here's how you can streamline it all. This week's topics: 1. Could you be reaching your cap? 6:49 2. Time is costing you leads / income 16:38 3. How to nail your consult & sale 25:49 4. What kills onboarding & check-ins 32:51 Register for our free workshop: A…
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Here's how you can efficiently and sustainably shed 4kg/3cm in 6 weeks - nutrition, training and habits wise. This week's topics: 1. Getting rid of the calorie confusion 16:18 2. Why protein is extremely important 26:10 3. The balance of training & cardio 29:19 4. How to master your environment 32:20 5. Check, adjust, repeat, succeed 37:07 Pre-regi…
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How do you make a bulletproof offer that not only guarantees results, but also confidence for your client? This week's topics: 1. What makes up a great offer? 8:56 2. The pitfalls of too many options 18:20 3. What are you guaranteeing? 23:34 4. What makes your service premium? 37:30 Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT…
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Frustrated with lack of results, even though you train 5+ days a week? This episode is for you. This week's topics: 1. UStrong Charity Lift-off was a hit 6:54 2. How many sessions is too many? 13:06 3. Focus on these things instead 21:25 4. Your frequency should suit your goal 26:16 5. How to make the most of your session 36:54 BARBELLS15 for a dis…
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These are the biggest things we see coaches under-estimate when going online. This week's topics: 1. The goal of your online content 3:29 2. When & how to get into paid ads 14:01 3. Nailing your online consultation 23:58 4. A smooth onboarding is crucial 27:25 5. An under-rated organic strategy 29:48 Pre-register for Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Access…
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Jase recaps his client Matt's IFBB season, and the boys tackle Q&A covering training volume & performance during deficits. This week's topics: 1. IFBB athlete Matt's comp season recap 8:45 2. Planning for after your first season 18:52 3. Why Ben can't train for a month 22:15 4. Rapid Q&A: Weight increase, junk volume, deficit vs. performance, deloa…
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F2F coach looking to move online? Here's the rundown on branding, messaging and your offer. This week's topics: 1. How much branding matters online 5:50 2. The importance of your message 21:18 3. Your offer: The power of a guarantee 28:25 4. How much content should you post? 35:57 Pre-register for Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a …
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Whether you're new to the gym, intermediate or advanced, here's what we've seen as lifters evolve and develop as they smash one goal after another. This week's topics: 1. Training mistakes beginners make 7:41 2. The phase where lifters are made 17:13 3. Maturity as a long-term lifter 24:56 4. What we'd tell our younger selves 34:25 BARBELLS15 for a…
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Frustrated with your capped income? Here's how to get more PT clients faster, while streamlining the process for both you and your business. This week's topics: 1. Your stats are your plan forward 3:41 2. Better calls = More appointments 11:50 3. How to actually close more sales 23:33 4. The solution, streamlined for you 32:34 Pre-register for Brea…
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How many steps should you aim for? What are the benefits outside of fat loss? This week's topics: 1. Why do we prescribe steps? 15:25 2. The best daily steps target? 24:41 3. Unseen (but felt) benefits 31:55 4. Utilising steps to drive fat loss 33:37 5. The best way to track steps? 39:40 BARBELLS15 for a discount:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Fodbods⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ …
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Here's the current, real state of the industry, and what it means for your PT business (Hint: it's not all doom & gloom). This week's topics: 1. Has the size/spend of the industry shrunk? 6:52 2. What people are willing to spend 13:46 3. Online vs. face-to-face value nowadays 17:53 4. Rise of cost of living & competition 22:48 5. The next big demog…
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Sick of not putting on quality muscle and having the same physique one year later? This week's topics: 1. Old school vs. new school lifters 9:56 2. More range of motion vs. more load? 19:25 3. Things that don't indicate progress 23:26 4. Trade-off of lifting your absolute max 31:07 BARBELLS15 for a discount:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Fodbods⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Strong &…
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Your service should be great for both your client and your business - So, is it? This week's topics: 1. The income ceiling most PTs reach 5:15 2. Streamlining your offers 11:10 3. Deliverables your clients expect 19:46 4. Facilitating community as a coach 30:20 Build a World-class Service:⁠⁠⁠⁠⁠⁠ ⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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What are the risks, considerations and benefits to a rapid fat loss phase? This week's topics: 1. Is extreme, fast fat loss inherently bad? 6:43 2. Your motivation & emotional triggers 12:04 3. What are the caveats / pitfalls? 19:15 4. Who it suits & the best timeline 24:19 5. How do you successfully get out? 32:14 BARBELLS15 for a discount:⁠⁠⁠⁠⁠⁠⁠…
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Here are our best takeaways from some time away + our mentors, so you don't have to spend time making the same mistakes. This week's topics: 1. Learning to drop the ego / posture 11:40 2. Looking outside your industry 14:49 3. Creating space for creativity 19:57 4. You need to be willing to fail 23:16 5. Building trust vs. selling cold 26:40 Build …
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Jess and Mimi describe the immense journeys they've gone through, from first stepping foot in a gym to now - and what they've learned. This week's topics: 1. What you learn about yourself in a deficit 9:01 2. We've done deficits in all the wrong ways 16:42 3. Misconceptions we had about training 30:36 4. The better ways to approach a deficit 41:05 …
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Jess & Mimi break down the biggest lessons they've learned in running a business, and how they've reached optimal days/weeks in terms of productivity. This week's topics: 1. Dialing in your online vs. F2F niche 9:54 2. The systems that allow for growth 18:40 3. How rigid should your weekly plan be? 32:46 4. Planning time off is just as vital 49:57 …
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Performance coach Kirsty breaks down the exact questions and reasons as to what's holding you back mentally - and how to break through. Kirsty: https://instagram.com/thethriveandgrowproject This week's topics: 1. Set up your social circles & environment 11:45 2. What does confidence mean for you? 23:34 3. Your self-awareness, identity & fears 30:12…
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Performance coach Kirsty discusses mental hurdles, self-awareness, validation, and pushing past fears. Kirsty: https://instagram.com/thethriveandgrowproject This week's topics: 1. Structure provides more flexibility 3:03 2. Why self-reflection is under-rated 31:42 3. How validation is keeping you stuck 42:36 4. This keeps you stuck at the same leve…
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Is there a way to mitigate the fluffiness of a build phase and err on the leaner side all year, while still making progress? This week's topics: 1. Dealing with the cost of a build phase 20:07 2. Is it better to maintain some leanness? 33:01 3. A lifestyle & type of diet that suits you 45:20 4. The gap between 90% & 100% adherence 48:52 5. The sign…
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This is how we structure our days and weeks to manage and build our businesses, and lives. This week's topics: 1. What data to track & how to review it 6:50 2. "Get sh*t done" days - check-ins, content 22:30 3. Scheduling time away from the desk 31:32 4. The value of repeat appointments 37:22 5. Knowing when you do certain work best 43:01 Take the …
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Frustrated with your progress in the gym? Here's the solution - hint, it's not a different program. This week's topics: 1. Program-hopping is robbing your gains 35:21 2. How long should a program be? 49:50 3. The mentality to stick with a routine 53:10 4. Progress without logging your weights? 56:00 5. You get to choose your "hard" 1:01:45 BARBELLS…
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If you feel like your business is stuck in a cycle with no growth ahead, here's what you need to reassess. This week's topics: 1. Micro-influence & return of old brands 9:46 2. Look outside the "box" of your business 31:07 3. Importance of a strong message & niche 45:05 4. Why your business has hit a plateau 58:14 5. Your business is a continual W.…
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Coach Mimi joined us to discuss how to get the most out of your training and nutrition, in AND out of the gym. This week's topics: 1. Why we recommend everyone set a goal 6:23 2. Growth + ownership = unstoppable 17:51 3. Bulletproof your nutrition plan 26:05 4. Biggest mistakes we see with training 44:03 5. What you miss out on without recovery 53:…
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