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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether yo ...
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Visuals vs. Research: How Clarity Creators Transform Complex Ideas Into Impact (Resonant Thought Leadership Archetypes - Part 4)
21:52
21:52
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21:52
Your natural mode of expression is the key to sustainable thought leadership. When you align your content creation with how your brain naturally processes and communicates ideas, you unlock a level of authenticity and impact that feels energizing rather than exhausting. Forcing yourself into expression modes that fight against your natural genius i…
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Connection vs. Analysis: Discovering Your Natural Path to Creating Transformation (Resonant Thought Leader Archetypes - Part 3)
21:20
21:20
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Your business model should energize you, not drain you. When your approach to sharing expertise aligns with your natural strengths, thought leadership becomes both impactful and sustainable. In this episode exploring the Resonant Thought Leadership System's archetypes, I dive into two distinct patterns of expertise: the Transformational Guide and t…
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Systems vs. Moments: The Power of How You Naturally Create Transformation (Resonant Thought Leader Archetypes - Part 2)
29:20
29:20
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Your greatest impact comes when you stop resisting your natural strengths and embrace your authentic expression archetype. When you understand whether you're built to create comprehensive learning systems or facilitate transformative moments, your thought leadership becomes both more powerful and more sustainable. In this episode, I reveal the star…
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Stage vs. Page: Exploring the First Two Thought Leadership Archetypes (Resonant Thought Leader Archetypes - Part 1)
28:55
28:55
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28:55
Trying to become a thought leader using someone else's expression style is like trying to sing with someone else's voice – it will always feel forced and drain your energy. Your natural mode of expression isn't just a preference; it's the foundation for sustainable impact. I believe successful thought leadership comes from aligning with your authen…
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Thought Leadership Archetypes: Finding Your Natural Expression Pattern
24:11
24:11
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I believe that just like music has distinct genres, thought leadership has specific archetypes—and finding yours is the key to creating authentic impact. Most aspiring thought leaders make the critical mistake of forcing themselves into someone else's mold, leading to frustration, burnout, and that nagging feeling of inauthenticity. In this episode…
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Aligned Commercialization: Building a Business That Energizes
23:25
23:25
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23:25
Your business model should energize you, not drain you. When your approach to making money aligns with your natural strengths, thought leadership becomes sustainable. Too many experts create powerful content first and only later wonder how to monetize their expertise. This approach often leads to financial stress at precisely the moment when your t…
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Strategic Connection: Building Relationships That Authentically Amplify Your Message
20:02
20:02
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Most thought leaders waste time on exhaustive networking when what they really need is strategic connection. The right relationships with the right people can exponentially extend your reach without draining your energy. In this episode, I reveal why traditional networking advice often leads to burnout rather than breakthrough, and introduce the fo…
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Building on Solid Ground: Why You Need a Digital Home Base You Actually Own
19:54
19:54
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Your social content disappears in a day, but content on your central platform appreciates in value over time. Stop building equity for someone else and start creating digital assets that truly belong to you. In this episode, I share the cautionary tale of "Elena," a coach who woke up one morning to find her Facebook group of 15,000 members complete…
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Beyond Frameworks: The Four Essential Components of Transformational IP
20:03
20:03
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20:03
Random content builds awareness, but structured intellectual property builds authority. The most powerful IP isn't created—it's excavated from your lived experience and structured to serve others. In this episode, I make a confession: for years, I believed the secret to successful thought leadership was having a slick proprietary framework with cle…
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Finding Your Authentic Voice: The Physics of Personal Resonance
17:43
17:43
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Like an opera singer who can be heard over a full orchestra without a microphone, your authentic voice naturally cuts through the noise when you find your unique core resonant frequency. In this episode, I dive deep into the foundation of all effective thought leadership: Core Resonance. Drawing from my background in music education, I share a tran…
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Why Your Brilliant Ideas Aren't Being Heard (And the System That Changes Everything)
10:07
10:07
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Why Your Brilliant Ideas Aren't Being Heard (And the System That Changes Everything) In a world where over 7 million blog posts are published daily, why do some voices rise above while others—despite their brilliance—fade into obscurity? If I could sit down with every expert, leader, and change maker struggling to gain traction with their ideas, th…
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In this trailer episode, consultant and strategist Macy Robison introduces the "Own Your Impact" podcast and the Resonant Thought Leadership System—a comprehensive approach designed to help experts transform their knowledge into platforms of purpose and influence. If you're tired of creating endless content without seeing meaningful results, this p…
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