Your most powerful thought leadership doesn't come from forcing yourself into someone else's expression mode—it emerges when you honor how your brain naturally processes and communicates ideas. When you try to build influence through methods that fight against your authentic strengths, you're not just making things harder for yourself; you're diminishing the very thing that makes your voice magnetic.

In this episode, I dive deep into what it means to be a Resonant Orator—one of the ten thought leadership archetypes I've identified through my work with experts who want to systematize their influence. If you're someone whose ideas literally come alive when you speak them out loud, who processes verbally and creates transformation through the power of your voice and presence, this episode will help you understand why traditional "start a blog" advice feels like swimming upstream. I share the key distinction between being a Resonant Orator (like a classical musician performing a mastered piece) versus an Experience Facilitator (like a jazz musician who improvises), and provide a clear roadmap for building a platform that leverages your natural speaking strength rather than working against it.

Through real examples and practical guidance, I demonstrate how to transform your verbal processing into content creation, why your revenue strategy should center on your presence and transformation delivery, and how to stop exhausting yourself trying to write your way to thought leadership when you're designed to speak your way there.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Voice Is Your Content Creation Tool – As a Resonant Orator, you don't just deliver content through speaking; you actually generate your best ideas by thinking out loud. Stop trying to force yourself into writing-heavy content creation and start speaking your ideas first, then transcribing and refining.

⚡ Performance vs. Improvisation Matters – Resonant Orators thrive by mastering transformational material and delivering it with presence and nuance (like a classical musician), while other archetypes work more improvisationally. Understanding this distinction helps you prepare and price appropriately for the transformation plus presence you provide.

⚡ Your Revenue Strategy Should Leverage Your Natural Strength – Instead of trying to monetize through written content or passive products, focus on speaking fees, live workshops, VIP experiences, and programs with live teaching components that showcase your ability to create transformation through your voice and presence.

PEOPLE & RESOURCES MENTIONED:

• Thought Leadership Archetype Quiz
• VoicePal app
• Mel Robbins
• Beyond Your Primary Archetype Workshop at macyrobison.com/workshop

CONNECT WITH MACY:

• Take the free Thought Leadership Archetype Assessment
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!