Your transformational IP isn't valuable because it follows someone else's formula—it's valuable because it emerges from your unique way of seeing and solving problems. Just like a photographer who forces themselves to use a lens that doesn't match their natural vision will create work they hate, thought leaders who force themselves into teaching containers that don't align with their natural orientation will struggle to create content that feels authentic and impactful.

In this episode, I share a pivotal realization from teaching my Resonant Thought Leader Lab and public workshops: the order I was teaching transformational IP development was confusing people because I wasn't fully giving them permission to lean into their natural teaching container. Through a conversation with my son about camera lenses, I discovered that just like photographers have natural focal lengths that match their vision, thought leaders have natural IP orientations that determine how they most effectively share their expertise.

I reveal my evolved approach to the four components of transformational IP—principles, practices, processes, and proprietary frameworks—and explain why your principles serve as your camera body (essential foundation) while the other three categories function like different lenses (natural orientations). This shift from forcing a prescribed sequence to honoring your natural genius creates content that feels energizing to create and more authentic to your audience.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Natural IP Orientation Is Your Strength, Not a Limitation – Just like trying to force a 24-70 zoom lens when your eye naturally sees through a 70-200, forcing yourself into teaching containers that don't match your natural genius creates content you'll hate and struggle to teach authentically.

⚡ Principles Are Your Foundation, Everything Else Is Orientation – Your principles bridge your core resonance to what you teach (like a camera body), while practices, processes, and proprietary frameworks are different lenses—you don't need all four, you need to excel in your natural orientation.

⚡ Teaching Live Reveals What Actually Works – The breakthrough insights about IP development came from teaching these concepts in real-time and seeing where people naturally gravitated, proving that your transformational system emerges from authentic interaction, not theoretical planning.

PEOPLE & RESOURCES MENTIONED:

• "From Scattered Expertise to Signature Approach" workshop
  • Upcoming workshops: July 23 and July 30
• Thought Leadership Archetype Quiz
• Workshops information
• Resonant Thought Leader Lab cohorts (August and October)

CONNECT WITH MACY:

• Take the Thought Leadership Archetype Quiz at macyrobison.com/quiz
• Visit workshops at macyrobison.com/workshops
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

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