The most dangerous trap in thought leadership isn't following bad advice—it's following good advice that doesn't fit who you actually are.

When you try to execute someone else's plan instead of building one aligned with your authentic voice, you create dissonance that cancels out your impact rather than amplifying it.

In this episode, I explore why so many experts feel like they're constantly swimming upstream with their thought leadership, despite following proven strategies. Through real client stories, I reveal how the copy-paste approach to building influence leads to exhaustion instead of expansion, and why your resistance to certain tactics might actually be internal wisdom rather than laziness or fear.

I walk through the critical concept of archetype alignment within the Resonant Thought Leadership System, showing how your core resonance should inform every other component—from content creation to connection strategies to commercialization models. When all five components play the same song, you create resonance that compounds. When they fight against each other, you create the kind of dissonance that drains your energy and dilutes your message.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Resistance Might Be Data, Not Defiance – If you keep avoiding certain tactics or feeling drained by "proven" strategies, that's not necessarily laziness or fear. It might be your internal wisdom telling you that approach doesn't align with your natural expression mode and authentic voice.

⚡ Archetype Misalignment Creates Systemic Friction – When a Transformational Guide tries to scale like a Digital Learning Architect, or when a Strategic Advisor forces themselves into content creation instead of leveraging relationship-based connection, the entire system works against itself instead of creating compound returns.

⚡ True Resonance Requires System-Wide Alignment – Real breakthrough happens when your core resonance, content, central platform, connection strategies, and commercialization model all amplify the same signal. Forcing your authentic voice through someone else's business model creates dissonance that cancels out your impact.

PEOPLE & RESOURCES MENTIONED:

• Whitney Johnson
• Seth Godin
• Marie Forleo
  • B-School
• Amy Porterfield
  • Digital Course Academy
• Thought Leadership Archetype Assessment
• Resonant Thought Leadership System

CONNECT WITH MACY:

• Take the Thought Leadership Archetype Assessment
• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

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