Your business model should energize you, not drain you. When your approach to sharing expertise aligns with your natural strengths, thought leadership becomes both impactful and sustainable.

In this episode exploring the Resonant Thought Leadership System's archetypes, I dive into two distinct patterns of expertise: the Transformational Guide and the Strategic Advisor. These archetypes represent completely different approaches to creating impact - one thriving through deep personal connection and individualized guidance, while the other excels through analytical problem-solving for organizations. By understanding which pattern naturally aligns with your strengths, you can build a thought leadership platform that feels energizing rather than exhausting, attracting the right people and creating transformation that feels effortless.

IMPACT POINTS FROM THIS EPISODE:

⚡ Natural Strengths Create Effortless Impact – Understanding your archetype gives you permission to embrace your authentic gifts instead of forcing yourself into misaligned models that drain your energy, even when they work for others.

⚡ Transformational Guides Create Impact Through Connection – If you naturally sense what people need to hear, feel energized after deep one-on-one conversations, and intuitively understand what's blocking someone's growth, your genius may lie in creating profound personal shifts through individualized guidance.

⚡ Strategic Advisors Excel Through Organizational Problem-Solving – If you naturally see patterns in complex situations, translate complicated concepts into clear action steps, and feel energized solving organizational challenges, your impact comes through analytical thinking and systematic frameworks.

PEOPLE & RESOURCES MENTIONED:

• Martha Beck
• Rich Litvin
• Brooke Castillo (The Life Coach School)
• Patrick Lencioni (The Table Group)
• Working Genius Framework
• Marshall Goldsmith (Stakeholder Centered Coaching)
• Resonant Thought Leader Kit

CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

NEXT EPISODE PREVIEW:

In our next episode, we'll explore two more thought leadership archetypes: the Visual Thought Architect and the Research Innovator – perfect for those who love translating complex ideas into visual frameworks or investigating evidence to create practical applications.