Best Jeffroe Podcasts (2025)

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Reclaiming Your Attention: How Kira Shishkin Is Disrupting Media with AI-Powered News 33:11

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3d ago33:11

33:11

Summary In this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and the resulting impact on content quality, leading to a saturation of low-value information in the news media. Takeaways W…

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Why Value-Based Storytelling Still Wins: Content Marketing in the Age of AI 27:56

8d ago27:56

27:56

Summary In this conversation, David J Ebner discusses the current landscape of content marketing, emphasizing the overwhelming volume of content that lacks substance. He highlights the opportunity for brands to differentiate themselves by focusing on storytelling and delivering higher value to their audience. Takeaways There is a sea of sameness in…

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Quiz Funnels That Actually Convert: Ditch the Content Grind and Capture Better Leads 29:27

20d ago29:27

29:27

Summary In this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shares how she built a six-figure agency entirely around quiz funnels without a website and why these interactive tools are…

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Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag 33:00

26d ago33:00

33:00

Summary In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of 'connection as currency' and emphasizes the significance of storytelling in creating memorable brands. Stephen shares personal anecdotes, including the 'fries at the bottom…

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You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors 31:45

1M ago31:45

31:45

Summary In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap for creating a personal brand that reflects authenticity. The conversation covers the importance of defining an audience…

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The CFO Secret: Why Most Service Businesses Fail to Scale Past $5M 30:17

1M ago30:17

30:17

Summary In this conversation, Matt Putra, a fractional CFO, discusses the critical importance of financial clarity for service businesses aiming to scale. He highlights common financial blind spots, the significance of scorecards, and the balance between investing in growth and maintaining cash reserves. Matt emphasizes the need for effective finan…

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From $0 to $40M: How Randy Warner Uses Automation to Scale Home Service Businesses 29:57

2M ago29:57

29:57

Summary In this conversation, Randy Warner, founder and CEO of Adhesion Co., shares his journey of scaling a business from zero to $40 million in under ten years. He discusses the importance of effective lead follow-up, automation strategies, and the common mistakes business owners make when implementing these systems. Randy emphasizes the need for…

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The Future of Grief: Marketing a Product That Resurrects Digital Memories 29:23

2M ago29:23

29:23

Summary In this conversation, Miles Spencer, CEO and founder of Reflekta.ai, discusses the innovative AI platform SolTech, which allows users to have dynamic conversations with digital recreations of their deceased loved ones. He shares his personal journey and the emotional aspects of creating such a sensitive product, as well as the marketing str…

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SEO in 2025: What Still Works, What Doesn’t, and How to Win Long-Term 23:55

2M ago23:55

23:55

By Jeffro

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Your Experience Is the Strategy: Building a Brand That Attracts Dream Clients 27:58

2M ago27:58

27:58

Summary In this conversation, Jeffro and Christian Ray Flores explore the significance of personal branding for service business owners. They discuss how personal stories can be leveraged as powerful business assets, the importance of authenticity in branding, and the integration of personal experiences into a unique brand identity. The discussion …

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Beyond Chatbots: How AI Agents Can Transform Service Businesses 28:42

3M ago28:42

28:42

Summary In this conversation, Jeffro and Derek Osgood discuss the evolution of AI, particularly focusing on agentic AI, which allows non-technical teams to automate workflows by simply providing instructions. Derek explains the differences between traditional AI tools and agentic AI, emphasizing the importance of true automation and how it can be a…

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Outsource Smarter, Grow Faster: How Service Businesses Can Scale Without Sacrificing Quality 15:29

3M ago15:29

15:29

Summary In this conversation, Jeffro and Adam O'Connor discuss the transformative power of outsourcing for small businesses. Adam shares insights on how outsourcing can help streamline operations, enhance customer experiences, and foster growth without overwhelming business owners. They explore practical steps for starting outsourcing, the importan…

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Land Tier 1 Media Mentions and Win at AI Search: Digital PR for Local Service Businesses 27:30

3M ago27:30

27:30

Summary In this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of expert quote link building, the importance of having a strong online presence, and how to effectively pitch to journalists…

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The Future of SEO: From Search Rankings to Organic GTM Engines 24:47

3M ago24:47

24:47

Summary In this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search results, the increasing importance of brand reputation, and the need for businesses to adapt their strategies in light of…

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The Attribution Fix: How to Prove What’s Actually Working in Your Marketing 26:45

3M ago26:45

26:45

Summary In this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understanding customer behavior, and how to effectively measure marketing efforts. The discussion also covers the rise of retail …

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Get in the Right River: AI, Agentic Flows, and the Future of Marketing 31:31

3M ago31:31

31:31

Summary In this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cash flow. They explore common mistakes in sales strategies, particularly founder-led sales, and how AI tools can enhance …

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Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands 23:07

4M ago23:07

23:07

Summary In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers behind consumer behavior. Nicole shares insights on how to effe…

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From Data to Dollars: How Dave Burnett Builds Scalable PPC Campaigns That Actually Work 27:59

4M ago27:59

27:59

Summary In this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in loweri…

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The Sale Isn’t the End: How Service Businesses Can Drive Loyalty After the Work Is Done 25:31

4M ago25:31

25:31

Summary In this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engagement, emphasizing personalization without crossing privacy lines, delivering value beyond the invoice, and leveraging z…

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BLISS in Business: How to Build Love Into Your Marketing Systems ...with Stephen Sakach 21:58

4M ago21:58

21:58

Summary In this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduc…

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Why Cold Traffic Isn’t Buying—And How to Fix It Without Rebuilding Everything ...with Jeff Wenberg 23:00

4M ago23:00

23:00

Summary In this episode, Jeffro sits down with Jeff Wenberg of Offer Evolution to uncover the real reasons why funnels stop converting and why the problem usually isn’t the funnel itself. They dive deep into the concept of “the clarity gap” in messaging, which repels cold traffic and stalls growth. Jeff shares how even great offers can fail when co…

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The Business Growth Superpower You’re Probably Ignoring: Storytelling ...with Bofta Yimam 27:24

4M ago27:24

27:24

Summary In this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can use storytelling to build trust, drive influence, and grow their income. Bofta shares the difference between strategic vi…

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Build a Business That Works Without You: How to Scale, Automate, and Actually Take a Vacation ...with Andy Seeley 28:05

4M ago28:05

28:05

Summary In this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your life instead of consuming it. He challenges the “technician mindset,” explains how to delegate effectively, and shows h…

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From Broke to $30M: Why Being Profitable is a Moral Obligation ...with RJon Robins 31:03

4M ago31:03

31:03

Summary In this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned …

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The HeyTony Playbook for Dominating Google and Social Media... with Matt Diamante 29:04

4M ago29:04

29:04

Summary In this conversation, Matt Diamante discusses the importance of SEO and digital marketing strategies for small businesses. He emphasizes the need for proper keyword usage, the relevance of SEO in the age of AI, and the significance of creating helpful content. Matt also shares insights on future-proofing marketing efforts, building an omnic…

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Why Random Acts of Marketing Are Destroying Your Business (and What to Do Instead) ...with Michael Buzinski 32:58

5M ago32:58

32:58

Summary In this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and…

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Ranking in ChatGPT and Google: What Actually Works in 2025 ...with Steven Schneider 25:01

5M ago25:01

25:01

Summary In this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, a…

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The Smartest Way to Use AI in Your Small Business Marketing ...with Lauren Petrullo 33:30

5M ago33:30

33:30

Summary In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer infor…

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The Video Marketing Trifecta: Why Most Service Businesses Get It Wrong ...with Tim Bradley 26:57

5M ago26:57

26:57

Summary In this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of experience helping B2B brands like Cisco and Hitachi, Tim discusses when to start thinking about video, the video market…

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What I Learned from 100+ Websites for Service Businesses 20:25

5M ago20:25

20:25

After working on hundreds of websites, I've seen the same problems—and the same missed opportunities—over and over again. In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for service-based businesses. Whether you’re a roofer, a therapist, or a consultant, these lessons will help you: Stop l…

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Becoming the Go-To Expert: Branding with Authority and Authenticity ...with Christine Blosdale 30:40

5M ago30:40

30:40

Summary In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome, the importance of authenticity, and how branding can hel…

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From Ego to Impact: Building Trust in a Digital World ...with Frederick Weiss 25:54

5M ago25:54

25:54

Summary In this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads marketing at Snet Communications and is the author of a book on confidence and col…

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Smarter Marketing, Faster Growth: Lessons from 5,000+ Brands ...with Erik Huberman 26:28

5M ago26:28

26:28

Summary In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service businesses. Erik shares insights on common marketing mistakes, the significance of tracking performance, and introduces…

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Scooping up Millions: What Every Service Business Can Learn from a Dog Poop Empire ...with William Milliken 20:53

5M ago20:53

20:53

Summary In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses th…

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Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know ...with Bill Beutler 27:32

5M ago27:32

27:32

Summary In this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on…

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Is Open Source The Answer To Data Privacy And Flexibility? ...with David Young 22:48

6M ago22:48

22:48

Summary In this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over proprietary solutions. David explains how open source tools can empow…

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Why Your Website Isn’t Converting (And What to Do About It) ...with Cody Jensen 24:21

6M ago24:21

24:21

Summary In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhanc…

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Prompting Your Way To Success: AI Strategies For Service Business Growth ...with Jonathan Mast 23:49

6M ago23:49

23:49

Summary In this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can enhance marketing and operational efficiency. Jonathan emphasizes the need for action and experimentation with AI, encour…

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How to Navigate the Transition to Paid Advertising ...with Kym Insana 20:40

6M ago20:40

20:40

Summary In this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spendin…

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Why Native AI Is Better Than AI Add-ons And How To Make The Most Of It ...with Mohan Rao 20:43

6M ago20:43

20:43

Summary In this episode, Jeffro and Mohan Rao discuss the transformative impact of AI on service-based businesses, focusing on the distinction between AI native and traditional SaaS products. They explore strategies for scaling businesses using AI, the importance of productizing services, and how KnownWell can enhance client management. The convers…

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Your Story Isn't Fluff, It's A Proven Way To Connect With Your Audience ...with Edgar Li 21:01

6M ago21:01

21:01

Summary In this episode of Digital Dominance, Jeffro and Edgar Li discuss the critical role of storytelling in building a brand's credibility and authority. Edgar shares insights on how to craft compelling narratives that resonate with audiences, the importance of understanding your audience, and the balance between storytelling and practical audie…

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Note-Taking is the Most "Up-the-Fairway" use of AI ...with Richard White 22:17

6M ago22:17

22:17

Summary In this episode of Digital Dominance, Jeffro interviews Richard White, founder of Fathom Video, a tool designed to enhance productivity by automating note-taking during virtual meetings. They discuss the inspiration behind Fathom, the transformative impact of AI on virtual collaboration, and the benefits and trade-offs of using AI for note-…

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This is why you sound the same as everyone else (and how to fix it) ...with Chantal Cornelius 26:31

6M ago26:31

26:31

Summary In this episode of Digital Dominance, Jeffro and Chantal Cornelius discuss the outdated concept of Unique Selling Propositions (USPs) and explore more effective strategies for coaches, consultants, and speakers to stand out in a crowded marketplace. Chantal emphasizes the importance of understanding client emotions and how they want to feel…

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How To Do AI Outreach On LinkedIn Without Being Spammy ...with Casey OToole 21:23

6M ago21:23

21:23

Summary In this episode, Jeffro and Casey O'Toole discuss the integration of AI in lead generation, particularly through LinkedIn. They explore how automation can enhance human connections rather than detract from them, emphasizing the importance of personalization in outreach. Casey shares insights on how to effectively use LinkedIn for local serv…

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How to use human-powered website chat for 50% more conversions ...with Ted DeBettencourt 19:46

7M ago19:46

19:46

Summary In this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat, lead follow-up, optimizing local service ads, and the future of chat technology. Ted emphasizes the need for quick resp…

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Brand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike Falkow 21:56

7M ago21:56

21:56

Summary In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on cr…

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Leap Into The Future Of Marketing Through Hyper Personalization ...with Scott Cate 28:19

7M ago28:19

28:19

Summary In this episode of Digital Dominance, Jeffro and Scott Cate discuss the future of personalized marketing, emphasizing the shift from static content to hyper-personalized engagement. Scott shares insights on real-time marketing strategies, the power of QR codes, and the advantages of first-party tracking for better data analytics. He also pr…

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How To Dramatically Boost Customer Loyalty With Automated Handwritten Notes ...with Arian Radmand 25:58

7M ago25:58

25:58

Summary In this conversation, Jeffro and Arian Radmand discuss the impact of handwritten notes on customer engagement and retention in a digital marketing landscape. Arian explains the evolution of marketing from product-centric to relationship-centric approaches, emphasizing the importance of quality touchpoints over quantity. They explore the sig…

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SEO Hack: Authenticate Your Content With Blockchain Timestamping ...with Michael Sumner 19:23

7M ago19:23

19:23

Summary In this episode of Digital Dominance, Jeffro and Michael Sumner discuss the critical issue of content authenticity in the age of AI-generated content. Michael, the founder of ScoreDetect, explains how blockchain timestamping can help businesses verify their content's trustworthiness and improve SEO. They explore the challenges of misinforma…

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How To Use Website Data To Convert More Customers ...with Matthew Stafford 22:50

7M ago22:50

22:50

Summary In this episode, Matthew Stafford shares his extensive experience in helping e-commerce brands scale to seven and eight figures. He discusses the importance of mindset, the role of website usability in customer experience, and how data-driven decision-making can transform business strategies. Matthew emphasizes that marketing should be prof…