Summary

In this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shares how she built a six-figure agency entirely around quiz funnels without a website and why these interactive tools aren’t just for lead generation but for segmentation, qualification, and nurturing. She breaks down the psychology behind quiz funnels, the difference between a quiz and a survey, and how to design questions that diagnose client pain points while demonstrating your solution.

The conversation explores why quizzes outperform webinars and guides, how conditional logic creates personalized buyer journeys, and why data-driven optimization is essential for long-term funnel success. Alefiya also explains when a business is ready for a quiz funnel, how to test it organically before scaling with ads, and what she learned building her business before investing in a website.

Takeaways

• Quizzes outperform webinars and checklists because they diagnose pain points and create personalized engagement.
• Many so-called “quizzes” are actually surveys that pre-qualify rather than add value.
• The most effective quizzes use conditional logic to teach and qualify leads simultaneously.
• Quiz funnels serve as an engine that can drive leads to email, DMs, webinars, or even direct calls.
• Data is key to embed micro surveys throughout your funnel to optimize continuously.
• Don’t run ads until your quiz performs organically with at least 1,000 takers.
• Quiz funnels are best suited for businesses in scaling stages, not early startups.
• Building your business without a website is possible but not sustainable long-term.
• Niching down your service (not necessarily your audience) helps establish authority.
• Simplicity and focus create more scalable, efficient client acquisition systems.

Chapters

00:01 Why Quiz Funnels Beat Traditional Lead Magnets
03:06 The Psychology Behind High-Converting Quizzes
06:12 Conditional Logic and Personalized Journeys
07:50 Turning a Quiz into a Full Marketing Engine
09:38 Crafting Questions That Diagnose and Connect
12:04 The “Symptom vs. Problem” Framework
15:03 Running Ads vs. Organic Growth Strategies
17:32 Conversion Rates and Optimization Metrics
20:37 When You’re Ready for a Quiz Funnel
22:30 Building a Six-Figure Business Without a Website
25:25 The Power of Niching Your Service, Not Your Audience
27:31 Lessons on Focus, Productization, and Growth
28:53 Final Advice: Build a Quiz Once You Have Traffic

Links

https://www.linkedin.com/in/quiz-funnel-agency/

https://tidycal.com/alefiya/quiz-funnel-discovery-call-w-alefiya-khoraki-x-nomads

Free High-Converting Website Checklist: FroBro.com/Checklist