Summary

In this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduces his BLISS methodology, focusing on infusing Build Love Into Scalable Systems. If you're a service business owner seeking marketing that genuinely connects with people, this episode is for you.

Takeaways

• Use AI to create more human, emotionally resonant marketing
• Start with purpose - why your business exists beyond profits
• Shift from features to feelings in your messaging
• Use the BLISS method: Build Love Into Scalable Systems
• Let empathy drive campaigns and team culture
• AI can help automate thoughtful, personal touches
• Emotionally connected brands build stronger loyalty
• Ethical AI use requires intentionality and values
• AI should amplify, not replace, human creativity
• Small acts of compassion create lasting business impact

Chapters

00:00 Intro: Marketing Noise vs. Emotional Resonance

02:10 Purpose-Driven Messaging: Beyond Profit

05:17 Why Emotional Connection Matters in Marketing

07:24 Introducing the BLISS Method (Build Love Into Scalable Systems)

10:00 Real-World Examples: Emotion-First Campaigns

12:23 How Small Businesses Can Use AI with Empathy

15:42 Ethics of AI: Persuasion vs. Manipulation

20:21 AI as a Creative Collaborator, Not a Replacement

23:06 Final Thoughts: Build Systems with Love

Links

https://aicmo.io/home

https://www.zerocompany.com/

Free High-Converting Website Checklist: FroBro.com/Checklist