Summary
In this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, and effective backlink strategies. Steven also shares insights on where small businesses should invest their SEO budgets for maximum impact, likening SEO to long-term investment strategies.
Takeaways

• SEO is evolving with AI, and businesses must adapt.
• Building authority through backlinks is crucial for SEO success.
• Quality content aligned with user intent drives leads.
• EAT (Experience, Authority, Trustworthiness) is vital for SEO.
• Investing in SEO is similar to investing in retirement.
• Short-term strategies like PPC can complement long-term SEO efforts.
• Content should be created with a purpose, not just for quantity.
• Google tracks user engagement to determine content quality.
• Backlinks from authoritative sites are more valuable than many low-quality links.
• SEO requires patience and a long-term perspective for success.

Chapters
00:00 The Evolution of SEO in the Age of AI
06:12 Building Authority and Content for SEO Success
12:09 Understanding EAT: Experience, Authority, Trustworthiness
18:01 Effective Backlink Strategies for SEO
21:15 Investing in SEO: Where to Start for Small Budgets
Links
https://trioseo.com/
https://www.linkedin.com/in/schneis/
https://trioseo.com/
https://trioseo.com/b2b-seo-services/
https://trioseo.com/saas-seo-agency/
Free High-Converting Website Checklist: FroBro.com/Checklist