Summary

In this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of expert quote link building, the importance of having a strong online presence, and how to effectively pitch to journalists. Chris also highlights the value of backlinks from reputable media sources and the role of AI in modern media strategies. He shares common mistakes businesses make in media outreach and provides actionable steps to implement a successful digital PR system.

Takeaways

• Digital PR can significantly impact revenue for local businesses.
• Expert quote link building is a powerful strategy for gaining media mentions.
• Having a well-structured about page is essential for credibility.
• Visibility on platforms like LinkedIn enhances your chances of being quoted.
• Broadening your expertise can help you respond to diverse media requests.
• Pitches should be concise and directly answer journalists' queries.
• Not all media publications hold the same value; assess their authority.
• Setting a routine for media outreach increases success rates.
• Your first media mention can lead to more opportunities.
• The landscape of media and SEO is evolving with AI and LLMs.

Chapters

00:00 Unlocking Media Opportunities for Local Businesses

02:45 Understanding Expert Quote Link Building

05:49 Navigating Inbound Media Requests

08:09 Positioning Yourself as an Expert

11:20 Crafting Effective Pitches

14:20 The Value of Backlinks from Media

17:09 Leveraging AI and LLMs in Media Strategy

20:19 Common Mistakes in Media Outreach

23:21 Implementing a Digital PR System

25:54 Achieving Your First Media Win

Links

https://www.linkifi.io

https://x.com/Linkifi_

https://www.linkedin.com/in/chris-panteli/

Free High-Converting Website Checklist: FroBro.com/Checklist