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GEO Decoded

Gary Crossey

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Following the same successful format as AEO Decoded, my new 10-episode podcast series on Generative Engine Optimization (GEO) will guide listeners through optimizing content for AI systems that generate new content. Each episode will maintain my signature structure with an intro, breakdown, Q&A lightning round, and actionable takeaway.
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SQSEO is an educational podcast focused on AI SEO and Generative Engine Optimization (GEO), helping brands understand how AI-powered search engines, large language models (LLMs), and generative systems evaluate and recommend content. The show explains how AI search works, how content structure and semantics affect visibility, and how businesses can improve AI discovery across platforms such as ChatGPT, Google’s AI Overviews, and other generative tools. SQSEO is designed for founders and mark ...
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Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank you ...
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Good Vibrations is Mark Devlin's regular podcast of conversations with free-thinking individuals on wide-ranging crucial topics about the true nature of reality, encompassing the subjects of truth, conspiracy, spirituality, consciousness, mind-control, social-engineering, and much more. The show began in late 2011 with David Icke as the first guest. Become a supporter of this podcast: https://www.spreaker.com/podcast/good-vibrations-podcast--2594848/support.
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The SEO Rockstars Podcast is back with new episodes hosted by Nearfront founders Guillermo Bravo and Eduardo Silva. The show cuts through SEO complexity by focusing on the AI revolution, automation, and the strategies that actually move the needle today. Guillermo brings deep, veteran SEO expertise, while Eduardo offers the essential perspective of the modern marketing executive. Tune in for transparent, high impact insights and conversations with industry leaders, all designed to help you b ...
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Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.
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The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business! ✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience. ✨WHY SEO? ✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple ...
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Explore the cutting edge of digital transformation with Cognizant Netcentric. Powered by Notebook LM, our podcast brings you AI-generated insights from real client success stories—unpacking the strategies, innovations, and lessons that drive impact. From AI-driven marketing to system engineering, data layers, and beyond, we dive deep into the expertise shaping the future of digital experiences.
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The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
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Marketing UnMuted

Carlos Quintero

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Welcome to the MediaOnQ Podcast — where marketing meets momentum. Each episode delivers sharp insights for founders, creators, and tech-forward leaders who want to grow smarter, move faster, and cut through the noise. Hosted by Carlos Quintero and the team at MediaOnQ, this podcast dives into the bold side of marketing, strategy, and execution — without the jargon or fluff. From AI-powered marketing frameworks and software tools to campaign wins, creative breakthroughs, and data-driven decis ...
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TrueEarth

TrueEarth®

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Welcome to the TrueEarth® Podcast! Its goals and aims are simple: to bring you all the latest news from the TrueEarth world found on the other side of our reality, as described in the TrueEarth books. Discover a wide range of sci-fi, audiobooks, fiction and fantasy stories and events! Enter the vast reality of universes, galaxies and worlds as built by the TrueEarth authors.
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The Unofficial Shopify Podcast

Kurt Elster, Paul Reda

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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
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Found in AI

Cassie Clark

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Found in AI helps marketers, founders, and content strategists master AI search visibility in this new era of search. Hosted by Cassie Clark, fractional content strategist and AI search optimization expert, this podcast delivers real experiments, SEO, GEO/AEO, content marketing tactics, and AI search optimization strategies you can use to get found on platforms like ChatGPT, Perplexity, Gemini, and beyond. Each week, you’ll learn how to blend traditional SEO with AI search to drive traffic, ...
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The Cārvāka Podcast is a series of long-form conversations hosted by Kushal Mehra. The podcast covers a wide range of subjects where Kushal speaks with a wide range of guests to talk about sports, philosophy, public policy, current affairs, history, economics, etc.
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The Geotechnical Engineering Podcast

Anthony Fasano, PE and Jared M. Green, PE

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The Geotechnical Engineering Podcast (TGEP) provides engineering career advice and success stories specifically for geotechnical engineers. Jared M. Green, PE, D. GE, F.ASCE, NOMA, Principle at Langan Engineering and Award-Winning Geotechnical Practice Leader hosts the show and showcase geotechnical engineering projects and professionals. Topics covered include but are not limited to large diameter foundations, design-build, energy foundations, ground anchor systems, career planning tips, un ...
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Are you an entrepreneur who's tired of trying to do everything when it comes to marketing and left wondering what's working? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? This podcast is for entrepreneurs who want to use simple, proven marketing strategies to grow their business, without having to rely on social m ...
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Have you ever sat there and wondered "What am I doing here stuck in the concrete zoo of the corporate world?" Are you itching to get out? Chris Lalomia and his co-host Alan Wyatt traverse the jungle of entrepreneurship. Together they share their stories and help you explore the wild world of SCALING your business. With many years of owning their own small businesses, they love to give insight to the aspiring entrepreneur. So, are you ready to make the jump?
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The Ground Investigation Podcast

The Ground Investigation Podcast

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The Ground Investigation Podcast is a show featuring interviews and insights from leaders in the geotechnical and geo-environmental business world. Join host Michael Taylor as he discusses the ups and downs of running a business in the GI industry, getting geological experts to share their learnings and lessons as well as their plans for the future, highlighting what they think will improve the ground investigation industry moving forward.
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The Matt Brown Show ranks in the top 2.5% of all podcasts worldwide, generating more than 4 million downloads and reaching a business audience in over 100 countries. Matt ranks among the top 1% of LinkedIn business and media profiles globally. With over 1,000 released episodes, the show has become a go-to resource for entrepreneurs, startups, investors, and business thought leaders around the world.
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This week, I focused my research on the U.S. market and a question I keep hearing from founders, CMOs, and SEO leads: Which agencies in the United States are actually good at Generative Engine Optimization — and which ones are just rebranding SEO? I spent time reviewing agency positioning, service pages, public frameworks, client case studies, and …
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A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO. Guillermo and Eduardo break down the difference with a simple analogy: SEO is your "pickup line"—it tells Google what you do—while …
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In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough…
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In this podcast, Kushal chats with Tushar Gupta about the recent Aravalli Hills controversy where everyone was accusing the central government of completely destroying the mountain range by allowing mining on the ranges at higher limits. This podcast is an attempt to separate the fact from fiction.Follow Tushar:X: @Tushar15_Substack: https://open.s…
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This week I dove deep into a topic that’s getting a lot of buzz in AI search circles: Generative Engine Optimization (GEO) — the practice of helping brands get discovered in AI-powered discovery systems like ChatGPT, Claude, Perplexity, Google AI Overviews, and future generative engines. Specifically, I looked at which agencies in the UK are leadin…
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In 2025, AI search engines don’t just translate content — they interpret meaning across languages. And that’s creating a huge visibility gap between brands that assume translation is enough and brands that understand how AI actually handles multilingual context. In this episode, I break down how AI search engines like ChatGPT, Perplexity, Claude, a…
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In 2025, some beautifully written content never shows up in AI search — while simpler, less polished pages get cited again and again. The difference isn’t quality. It’s sourceability. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews prioritize content that’s easy to source, reference, and …
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In this podcast, Kushal talks with Abhijit Iyer-Mitra about a very basic questioni.e should intelligence aencies influence cinema? It is a known fact that has been reported in many books of the role of the American intelligence agency CIA indirectly investing and influencing multiple movies for propaganda and other covert motives. The Pakistani ISI…
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Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe On today’s show: For years, we’ve treated domain authority as a permanent advantage in search. But inside AI-powered systems like Google Gemini and Perplexity, authority is being reassessed continuously. And it's based on freshnes…
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Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! Listen in and learn 5 of the most common SEO mistakes people make that keep them from ranking high and getting traffic from Google. If you're trying to do SEO on your site, this episode will help you. It's…
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In 2025, one of the biggest mistakes brands make with AI SEO is assuming their own website is enough. Even with great content, strong structure, and clear explanations, many brands still fail to appear in AI-generated answers — and the reason often comes down to external validation. In this episode, I explain why AI search engines like ChatGPT, Per…
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Brady Madden offers insights on the relationship between AI, Local SEO, and online reputation. The core message is that while AI, such as Large Language Models (LLMs), is an efficiency tool for tasks like content brainstorming, it requires mandatory human editing to ensure brand voice, accuracy, and "SEO Search Empathy." For local businesses, Googl…
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Send us a text Stop waiting to “feel ready.” Here’s the hard truth: confidence comes last. If layoffs, ageism, or career ghosting have knocked you sideways, this conversation with career transition coach John Tarnoff offers a practical way forward—without applying to 100 job postings. John breaks down why the old career playbook—resumes, cover lett…
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In 2025, one of the fastest ways to lose visibility in AI search isn’t bad optimization — it’s pretending your solution has no downsides. AI search engines are increasingly skeptical of content that sounds too confident, too perfect, or too absolute. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI …
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"It's really about helping merchants become more informed, helping them make more bold decisions." Aaron Glazer, Product Lead at Shopify, reveals two features from Winter '26 Edition that change how merchants test and optimize their stores. Rollouts brings native split testing directly into the admin. SimGym deploys AI agents trained on billions of…
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In this podcast, Kushal and Aadit talk about the recently concluded T20 series where India beat South Africa 3-1. They also talk about the ongoing ashes where Australia have already regained the urn as they lead 3-0. They also talk about the T20 squad announced by India for the upcoming T20 Would Cup.Follow them:X: @ask0704#IndiavsSouthAfrica #Gaut…
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In 2025, some of the most powerful pages for AI search visibility aren’t long blog posts or pillar pages — they’re simple, well-written FAQs. And that surprises almost everyone. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews consistently rely on FAQ-style content when generating answers.…
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In 2025, many brands aren’t losing AI visibility because of bad content — they’re losing it because they sound like too many different people. AI search engines are increasingly favoring brands that speak with one clear, consistent voice across their entire site and content ecosystem. In this episode, I explain why AI search engines like ChatGPT, P…
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In 2025, AI search engines don’t just read text — they understand visuals. Images, videos, diagrams, screenshots, and even layout context are now influencing which brands get mentioned in AI-generated answers. In this episode, I break down how AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews use visual signals to build …
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In 2025, AI search visibility isn’t shaped by content alone — it’s shaped by how people ask questions. The exact phrasing users choose when talking to AI systems is quietly influencing which brands show up and which never get mentioned. In this episode, I explain how AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews lear…
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In this podcast, Kushal speaks with Abhijit Iyer-Mitra about the current state of affairs in Bangladesh where a Hindu man was lynched by a mob and protests have erupted all over again.Follow Abhijit:X: @Iyervval#BangladeshProtests #OsmanHadi #SharifOsmanHadi #BangladeshUnrest #DhakaViolence #BangladeshPolitics #StudentUprising #SheikhHasina -------…
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In 2025, having deep expertise isn’t always enough to earn visibility in AI search. Some of the most knowledgeable brands are being ignored, while others with simpler content dominate AI-generated answers. The difference isn’t credentials — it’s explainability. In this episode, I unpack why AI search engines like ChatGPT, Perplexity, Claude, and Go…
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One of the hardest parts of AI SEO in 2025 isn’t optimization — it’s measurement. When AI search engines don’t send clicks, don’t show rankings, and don’t provide clear analytics, how do you actually know if your strategy is working? In this episode, I break down how to measure AI search visibility in a world where traditional SEO metrics no longer…
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In this episode of The Ross Simmonds Show, Ross gets real about what culture truly is inside an organization. Spoiler alert: it’s not your values deck, your company retreats, or the catchphrases painted on your office walls. Culture is what your team experiences—and that starts with leadership. Ross unpacks how the most problematic leadership habit…
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One of the biggest misconceptions about AI search in 2025 is that visibility is static — that once an AI mentions a brand, the job is done. In reality, AI search engines are constantly learning from how users react to the answers they give. In this episode, I break down how AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overvie…
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In 2025, AI search engines don’t just answer questions — they default to the same brands again and again. And once a brand becomes that default, it’s incredibly hard for competitors to break in. In this episode, I explain how AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews decide which brand becomes the go-to answer fo…
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Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe On today’s show: Google has rolled out Gemini 3 Flash, and it’s now powering AI Mode in Search globally. While much of the coverage frames this as a performance upgrade, this update signals something more meaningful: a shift in ho…
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For years, the advice was simple: publish more content. More pages, more keywords, more chances to rank. But in 2025, AI search engines are quietly rewarding the opposite — and many brands are losing visibility because of it. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews often prefer br…
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Most brands assume their About Us page helps build trust with AI search engines. In 2025, that assumption is quietly hurting visibility. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews often ignore About pages — even when they’re well-written, polished, and full of credentials. The issue …
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In this podcast, Kushal speaks with Kamlesh Singh about all the noise around the movie Dhurandhar. A section of the society has accused the movie makers of indulging in propaganda. This led Kushal to chat with Kamlesh to look at a core question, should movies indulge in propaganda? Have movies always done propaganda? Is it unique to India?Follow ka…
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A lot of brands think they’re doing everything right for AI search — structured pages, perfect headings, keyword placement — and yet AI tools still ignore them. In 2025, that’s happening more often than anyone wants to admit. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews often skip page…
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In 2025, some of the most visible brands in AI search aren’t the loudest, boldest, or most creative. They’re the ones writing content that feels… almost boring. And that’s not a mistake — it’s a strategy. In this episode, I explain why AI search engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews consistently favor content that’s ca…
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In 1990, while working at CERN, Tim Berners-Lee proposed and developed what would become one of the most influential spinouts in history: the World Wide Web. The Web was opened to the public in 1991, and in 1993 CERN released the software into the public domain - enabling its rapid global spread and laying the foundation for today’s modern Internet…
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In this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in…
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Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe In today’s episode of Found in AI, we’re diving into Reddit — the platform marketers love to debate and often avoid — and unpacking why it plays such an outsized role in AI search visibility. I’m joined by Danny Kirk, founder of R…
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Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad return on investment (ROI). The core strategy centers on hitting the 10-review threshold for an immediate ranking boost, prioritizing the recency and velocity of new review…
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Send us a text What happens when an investor swears off banks, personal guarantees, and risky one-and-done deals? Chris Prefontaine rebuilt from the 2008 crash by creating a bank-free model that produces cash now, cash monthly, and cash at exit. Summary: Chris Prefontaine, founder of Smart Real Estate Coach, shares how losing everything in 2008 for…
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Shopify just dropped their "Renaissance Edition" with 150+ product updates. We cut through the noise. Sidekick finally works—I use it daily now for reports, segments, and Flow automations. Native A/B testing arrives with Rollouts and SimGym. The new Product Network let one early adopter earn $1,400 in commission in 30 days. And Shop App? #1 in the …
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One of the biggest reasons brands disappear from AI-generated answers in 2025 has little to do with rankings, traffic, or even content quality. It often comes down to something many people overlook: AI safety and confidence. In this episode, I explain how AI search systems like ChatGPT, Perplexity, Claude, and Google’s AI Overviews decide which inf…
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Authority used to feel simple: earn more backlinks and rankings would follow. But in 2025, AI search engines no longer define authority the way traditional search did — and that shift is creating confusion for brands that once dominated results. In this episode, I unpack what authority really means to AI systems like ChatGPT, Perplexity, Claude, an…
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Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! Some metrics matter more to your marketing than others. Listen to today's podcast to find out which ones you need to pay attention to and use to make decisions. Your online marketing strategy should be foc…
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In this podcast, Kushal speaks with Harris Sultan about the terror attack at Bondi beach Sydney where a father and son duo started firing randomly on Australian Jews who were celebrating Hannukah. Follow Harris:X: @TheHarrisSultanYouTube: https://www.youtube.com/@PakistaniMulhidUrdu#bondibeach #islamism #pakistan------------------------------------…
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I keep hearing the same question lately: “My content ranks well in Google — so why doesn’t ChatGPT ever mention my brand?” In 2025, the gap between traditional SEO performance and AI visibility is becoming impossible to ignore. In this episode, I break down why content that performs well in classic search engines can fail inside AI systems like Cha…
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In 2025, search doesn’t look the way it used to — and that shift is exactly what this episode explores. I break down how AI-powered search systems like ChatGPT, Perplexity, Claude, and Google’s AI Overviews decide which brands get mentioned when there’s no traditional list of blue links. Instead of classic rankings, we’re now dealing with AI recomm…
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In this episode of The Ross Simmonds Show, Ross delivers a candid message to founders, executives, and team leaders. If you're demanding high performance from your team but not modeling it yourself, the problem starts with you. Ross explores how poor leadership habits affect team culture and performance — and why success begins with self-awareness,…
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In this monologue, Kushal talks about The Karnataka Hate Speech and Hate Crimes (Prevention) Bill, 2025. This bill is scheduled to be tabled for a discussion in the eight session of the sixteenth legislative assembly of Karnataka. Kushal reads this bill verbatim and then showcases the conceptual problems in this bill and the concept of hate speech …
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Send us a text 📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: Subscribe This episode marks the launch of a new weekly Thursday segment, where we cover the latest developments in AI search and their implications for visibility, content strategy, and discovery. On today's show: Google is quietly testing…
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In this podcast, Kushal speaks with Tushar Gupta about an order by the Ministry of Housing and Urban Affairs that talks about the constitution of a working group on Urban Governance Reforms.Follow Tushar:X: @Tushar15_Substack: https://politypolicy.substack.com/#urbangovernance #urbanreforms #municipalreforms #policyupdate #electedmayor-------------…
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