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Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why Comms Pros Are the New Visibility Engineers

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Manage episode 499712091 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your job title hasn’t changed. But your responsibilities have.

In today’s episode of the Spin Sucks podcast, Gini Dietrich breaks down what it means to be a Visibility Engineer—and why communications pros are now at the center of AI-driven brand discovery.

You’ll learn:

  • Why 95% of AI citations come from non-paid sources (and how to get yours included)

  • How to translate traditional comms skills into strategic AI visibility

  • What new KPIs matter—like citation velocity, AI brand summaries, and misinformation risk

  • How to use the PESO Model to engineer visibility across search, summaries, and smart assistants

Plus, we’ll share a “day in the life” of a visibility engineer and give you a tactical roadmap to start applying this thinking inside your own org.

Join the Spin Sucks Community for deeper discussions: ⁠⁠⁠https://spinsucks.com/spin-sucks-community⁠⁠⁠ Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.

  continue reading

359 episodes

Artwork
iconShare
 
Manage episode 499712091 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your job title hasn’t changed. But your responsibilities have.

In today’s episode of the Spin Sucks podcast, Gini Dietrich breaks down what it means to be a Visibility Engineer—and why communications pros are now at the center of AI-driven brand discovery.

You’ll learn:

  • Why 95% of AI citations come from non-paid sources (and how to get yours included)

  • How to translate traditional comms skills into strategic AI visibility

  • What new KPIs matter—like citation velocity, AI brand summaries, and misinformation risk

  • How to use the PESO Model to engineer visibility across search, summaries, and smart assistants

Plus, we’ll share a “day in the life” of a visibility engineer and give you a tactical roadmap to start applying this thinking inside your own org.

Join the Spin Sucks Community for deeper discussions: ⁠⁠⁠https://spinsucks.com/spin-sucks-community⁠⁠⁠ Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.

  continue reading

359 episodes

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