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Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Using the PESO Model© as Your Marketing Operating System

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Manage episode 502493774 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership. The report makes one thing clear: the next decade won’t belong to the marketers with the biggest budgets. It will belong to the CMOs with operational courage—those willing to dismantle outdated systems and rebuild for an AI-powered marketplace moving at the speed of a microsecond.

She shows you how the PESO Model© has evolved into a full marketing operating system, helping CMOs close the execution gap and deliver:

  • Precision, prediction, and protection at scale

  • Integrated, measurable strategies that strengthen first-party data and customer relationships

  • A perpetual growth engine that balances AI speed with human creativity

If operational courage is the price of survival, PESO is the playbook.

  continue reading

362 episodes

Artwork
iconShare
 
Manage episode 502493774 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this week’s Spin Sucks podcast, Gini Dietrich digs into IBM’s new CMO Revolution study and what it means for the future of marketing leadership. The report makes one thing clear: the next decade won’t belong to the marketers with the biggest budgets. It will belong to the CMOs with operational courage—those willing to dismantle outdated systems and rebuild for an AI-powered marketplace moving at the speed of a microsecond.

She shows you how the PESO Model© has evolved into a full marketing operating system, helping CMOs close the execution gap and deliver:

  • Precision, prediction, and protection at scale

  • Integrated, measurable strategies that strengthen first-party data and customer relationships

  • A perpetual growth engine that balances AI speed with human creativity

If operational courage is the price of survival, PESO is the playbook.

  continue reading

362 episodes

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