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Hot or Hype: Ep7 - AI & Ecommerce. Is [GEO] Generative Engine Optimization the New SEO Gold Rush?
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In this episode of Hot or Hype, Expert AI pioneers: Andrew, Olivia, and Victoria Thomson discuss the impact of AI on marketing, particularly from the perspective of a CMO. They explore AI's dual role as a productivity tool and a new marketing channel, the potential of Generative Engine Optimization (GEO) as the next SEO gold rush, and the future of e-commerce in an AI-driven landscape. The conversation emphasizes the importance of authenticity in marketing and the division between brands that embrace AI and those that do not. Connect with Victoria on Linkedin: https://www.linkedin.com/in/victoriajudgethomson/
Join Hosts Olivia Storelli and Andrew Stevens weekly reviewing trending technology.
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Chapters
1. Hot or Hype: Ep7 - AI & Ecommerce. Is [GEO] Generative Engine Optimization the New SEO Gold Rush? (00:00:00)
2. Introducing Victoria Thomson (00:00:08)
3. AI: Tool or Marketing Channel? (00:01:27)
4. GEO: The New SEO Gold Rush (00:04:39)
5. Will AI Create Generic E-commerce? (00:07:36)
6. 2026 Predictions and Final Thoughts (00:10:45)
7. Closing and Contact Information (00:13:05)
12 episodes
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