The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
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Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to The Digital Marketing Podcast by Exposure Ninja
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
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How Google Changed the Future of SEO at Google I/O 2025
Manage episode 485378900 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics.
While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case within 48 hours of launch, demonstrating how prepared businesses can immediately dominate this new search interface.
This isn't another algorithm update — it's search becoming a personalised shopping assistant that knows your customers better than traditional search ever could.
In this episode of The Dojo, Dale Davies (Head of Marketing) and Charlie Marchant (CEO) reveal:
• How AI Mode fundamentally changes customer purchase journeys — compressing weeks of research into single, comprehensive responses that guide users from question to purchase decision
• Why traditional SEO foundations still matter — but how Google's AI applies these signals differently, prioritising authoritative sources and semantic relevance over keyword matching
• The three-tier authority system that determines AI Mode recommendations: your owned content, third-party validation, and user-generated signals across platforms
• Real-world implementation strategies — including how we secured immediate visibility for clients by focusing on structured content and strategic third-party mentions
• Why brand positioning trumps broad appeal — AI Mode favours businesses that clearly serve specific customer segments rather than trying to be everything to everyone
We share important insights from Google I/O, including how the upcoming paid advertising integration will create new opportunities this summer, and why businesses optimising for AI Mode now will establish advantages that become increasingly difficult to overcome.
As Charlie explains in the episode:
"Brand and trust are huge for AI. It really cares about the brand, and in this case, it cares about the relevance of that brand to the person. This means it's really important to understand who your customers really are and write content, create a strategy that really delivers marketing towards that group."
If your marketing strategy still focuses primarily on driving website traffic rather than becoming the authoritative source that AI systems quote, this episode provides your complete roadmap for dominating the future of search.
Get the show notes:
https://exposureninja.com/podcast/dojo-51/
Listen to these episodes next:
Could Google Lose 2 BILLION Daily Searches from Apple?
https://exposureninja.com/podcast/dojo-50/
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
494 episodes
Share
Manage episode 485378900 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics.
While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case within 48 hours of launch, demonstrating how prepared businesses can immediately dominate this new search interface.
This isn't another algorithm update — it's search becoming a personalised shopping assistant that knows your customers better than traditional search ever could.
In this episode of The Dojo, Dale Davies (Head of Marketing) and Charlie Marchant (CEO) reveal:
• How AI Mode fundamentally changes customer purchase journeys — compressing weeks of research into single, comprehensive responses that guide users from question to purchase decision
• Why traditional SEO foundations still matter — but how Google's AI applies these signals differently, prioritising authoritative sources and semantic relevance over keyword matching
• The three-tier authority system that determines AI Mode recommendations: your owned content, third-party validation, and user-generated signals across platforms
• Real-world implementation strategies — including how we secured immediate visibility for clients by focusing on structured content and strategic third-party mentions
• Why brand positioning trumps broad appeal — AI Mode favours businesses that clearly serve specific customer segments rather than trying to be everything to everyone
We share important insights from Google I/O, including how the upcoming paid advertising integration will create new opportunities this summer, and why businesses optimising for AI Mode now will establish advantages that become increasingly difficult to overcome.
As Charlie explains in the episode:
"Brand and trust are huge for AI. It really cares about the brand, and in this case, it cares about the relevance of that brand to the person. This means it's really important to understand who your customers really are and write content, create a strategy that really delivers marketing towards that group."
If your marketing strategy still focuses primarily on driving website traffic rather than becoming the authoritative source that AI systems quote, this episode provides your complete roadmap for dominating the future of search.
Get the show notes:
https://exposureninja.com/podcast/dojo-51/
Listen to these episodes next:
Could Google Lose 2 BILLION Daily Searches from Apple?
https://exposureninja.com/podcast/dojo-50/
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
494 episodes
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Similar to The Digital Marketing Podcast by Exposure Ninja
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
…
continue reading
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