How To Create an Effective Brand Marketing Strategy

The Digital Marketing Podcast by Exposure Ninja

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27d ago 1:02:03

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Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026

Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice.

With AI search platforms fundamentally changing how people discover products and services, forward-thinking marketers are discovering that brand strength now directly influences algorithmic recommendations.

In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:

Why brand marketing attribution is finally becoming measurable (and the tools that make it possible)
The critical difference between branded house vs. house of brands strategies — and when each approach works best
How companies like Slack and Canva have modernised their brands without losing recognition
Why distinctiveness matters more than differentiation in red ocean markets
The Unilever Brand Key framework — and why most marketers overcomplicate brand positioning

As Charlie explains: "Brand marketers have had the really difficult job of feeling like they're screaming in a vacuum and no one's really listening because historically brand has been so difficult to attribute value to. But now with AI Search and tools like Peec, we're actually able to get a much better idea across so many different topics of brand sentiment."

We explore real examples, such as Guinness's consistency, Passenger's visual differentiation, and why Jaguar's recent rebrand became a cautionary tale.

Plus: How AI Search is making brand reputation more influential than ever — and what that means for your 2026 strategy.

If you're ready to build a brand marketing strategy that works in today's saturated marketplace while positioning for the AI-driven future, this episode provides your complete framework.

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