What Is AI Search Optimisation (and How To Do It) The Digital Marketing Podcast By Exposure Ninja podcast

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What is AI Search Optimisation (and How To Do It)

1d ago 20:43

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The search landscape is evolving beyond Google, and AI-powered tools like ChatGPT, Perplexity, and Claude are emerging as powerful new players for high-value audiences — creating unprecedented opportunities for forward-thinking marketers.

While traditional search engines saw declining reach in 2024, ChatGPT usage increased fourfold, with 30% of Perplexity's 15 million monthly users holding senior leadership positions and 65% working in high-income white-collar professions.

For businesses targeting decision-makers with spending power, mastering AI search optimisation isn't just smart — it's becoming essential.

In this episode, I reveal:

• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)

• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation

• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms

• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)

• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem

I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.

As I explain in the podcast:

"This is a massive land grab opportunity. The same number of products and services are going to be bought with the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"

If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.

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