Welcome to Facebook Ads Quick Tips! I'm Stacy Covitz—a Gen X business owner who knows that Facebook ads can be as confusing as the latest internet trend. I'll cut through the clutter in quick, five-minute episodes that give you real, actionable advice on ad setup, budgets, trends, and more—without the usual tech overload or stale marketing talk. Plus, we toss in a bit of online culture commentary (because who doesn’t have an opinion on Zuck?) to keep things lively. Whether you’re a hands-on ...
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Facebook Advertising Tips Podcasts
The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
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The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers. We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising. New episodes posted weekly. Two incredible hosts. Roc ...
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Facebook advertising tips, that work ,for small & medium sized businesses!
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Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert. Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices. Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital ...
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Welcome to Simple Marketing Academy, where entrepreneurs & small business owners learn how to successfully market their businesses in a simple and inexpensive way, in order to reach more of their ideal customers & increase their sales!
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Facebook Advertising and Marketing tips, how-tos and tactics for businesses looking to master Facebook Ads and how they can capitalise on one of the most powerful advertising platforms of our generation. Find out more at: https://organikdigital.com.au/
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign ...
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Cory Warren is CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective digital marketing practices and creating a positive difference for society as well. He is the host of Marketing With Morals Podcast which features thoughts and conversations with inspirational leaders who are changing the digital landscape for marketing.
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Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, ...
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
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Absolutely Random - Version 2.0 of our podcast will host a pool of talents from advertising and non advertising field and this time, inspiration will be the only running theme. Everything else, as the title goes, will be “Absolutely Random”!
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Leedr is a digital marketing agency that produces the 10 min marketing podcast. This podcast helps you navigate the confusing world of marketing by giving you bite-sized actionable marketing tools, tips, and strategies to help you with your marketing. Find the show notes at leedr.io website: www.thesweatshop.com.au music: www.bensound.com
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Caressa the Sales Funnel strategist behind CaressaLenae, shares her simple sales funnel, marketing, passive income and Facebook Ad tips, examples and lessons learned as an experienced brick & mortar and online business owner. Join me everyday for short, sweet, and strategic business punch lines! 👋🏾
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Dominick Sirianni
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Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
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Our podcast features tip and tricks on search engine optimization, online advertising and otherwise how to maintain a great online presence. We also like talking with business owners about their tricks to manage the digital landscape.
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Welcome to my podcast, my name is Funsho Ajibade and I have extensive experience in Marketing, Advertising, SEO, Digital Media, Online Presence, and Social Media. I am sharing my knowledge with the world to help you grow your business. I currently work on a Global Blockchain Business Directory conducting interviews with C level individuals from Tokens, Coins, Events, Exchanges, the latest Industry News and more! Come and join us on YouTube “BBI Pages” or for more Marketing advice follow me o ...
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If you're in the commercial or residential glass industry, this show will help you grow your business by providing actionable tips, strategies, and tactics that help you create highly profitable ad campaigns that produce higher returns on your investment than doing it alone, as well as interviews with wildly successful glazing professionals, all with the goal of helping you grow your glass business faster.
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Kindle FastTrack mission is to provide digital entrepreneurs the latest cutting-edge information: tools, tips and techniques to build sustainable businesses. We gather the proven advice and ideas from the best entrepreneurs in the industry to help you succeed. Website: https://kindlefasttrack.com/ Facebook: https://www.facebook.com/TopLurnOfficial
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Social Media Marketing Happy Hour Podcast
Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social
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The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
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The Striving Butterfly is where I explore what it means to truly be yourself in a world that's constantly trying to shape you into something else. Join me as I navigate life's ups and downs, shedding old armour to embrace my authentic self. Discover self-love, self-care, and well-being tips to live your best life If you’d like to contribute towards enhancing The Striving Butterfly you can Buy Me A Coffee https://buymeacoffee.com/thestrivingbutterfly To contact us: [email protected] For a ...
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Welcome to Performance Marketing Podcast. Your daily dose of marketing insights. We cover Facebook Ads, Google Ads, Attribution, Social Media Marketing and much more. Stay Tuned. Pulkit Dubey is the Co-founder and Director at PROHED Digital Solutions. He is a Facebook certified Trainer with experience of over 100+ business consulting in the past 3 years.
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This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCo ...
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In Hoteliers Survival Guide we discuss how Hotel Owners can increase direct bookings, Revenue per guest by utilising new technology and digital marketing methods. Informal chat show full of hints, tips, how to guides and interviews with hotel industry experts.
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Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.
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Chris and Myron discuss e-commerce related news, tips, and resources on the Columbus Ecommerce Podcast. Both bring fresh perspectives to the show. Chris is a veteran in online retail, having built multiple 6-figure online stores on various platforms and marketplaces. Myron offers the perspective of a novice in e-commerce as he continues to grow his first e-commerce store and apparel brand, Throws Chat. Join them every week as they cover all things e-commerce in Columbus, Ohio!
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The Digital Nomad Wannabe podcast teaches you how to turn your blog into a business with sustainable passive income. Each week, you’ll find actionable tips and strategies for growing traffic and income with no fluff so you can quit the day job and have more freedom to do what you love. Whether you aren’t sure if you are in the right niche, want to become an expert in SEO, can’t figure out your whole monetisation strategy or have had some success and want to work out what’s next, Make Money B ...
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Jose Victor Castellanos is a father, husband, and entrepreneur. He discusses strategies, tools, tips, and tricks that will help you with your marketing, business, and your life. Topics include SEO, Paid Search, Website design, Local marketing, work-life balance, health and more. Jose has over 8 years of developing and executing digital marketing strategies for large to small businesses. All while raising two kids and keeping the wife happy. :)
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"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry. We are sponsored and supported by the Independent Book Publishers Association (IBPA), the large ...
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Learn More about business , digital marketing , social media .. top podcast in arabic is HERE :)
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From big announcements and algorithm changes through to emerging trends and tips, our bite-sized bulletins will keep you regularly up to date on the biggest developments in digital marketing. With every update, the experts from Stickyeyes will use their experience in SEO, PPC, content marketing, social media and PR to explain the impact that the big changes have on you and your brand. Find out more at http://www.stickyeyes.com/video
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Starting from Scratch is a weekly show discussing the failures, lessons and tips from people currently in the process of trying to start something from scratch. The hosts, Bertha and Morgan, bring insights from an entrepreneurial perspective as they operate and are attempting to grow an online retail business and are trying to build a startup in the food industry, and the guests bring insights from the diverse range of areas they are trying to start from scratch in. The valuable perspective ...
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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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Health Hw | Medications Explained, Diet Tips, Preventative Health Simplified
Kayla Bronzo - Medical Student
038
Are you tired of leaving your doctors’ appointments confused about the next steps? Are you sick of scouring the internet about health questions? Do you wish your doctor had more time to explain things to you? Are you ready to know exactly what you can do for your health? In this podcast, you will find health topics broken down into step by step instructions freeing you from confusion, googling, and lack of progress in your health. My mission is to equip you to manage your chronic conditions, ...
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The Playbook Media Podcast is full of insights into marketing strategy, media buying and creative.
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Music Marketing Manifesto Podcast – Music Marketing Manifesto
Music Marketing Manifesto Podcast – Music Marketing Manifesto
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Music Marketing Manifesto has been helping independent artists successfully promote and market their music since 2009.
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The Chef Educator podcast was created to be a comprehensive resource for new and "seasoned" culinary, baking & pastry, and hospitality teachers, instructors and faculty at both secondary and post-secondary educational institutions. The show addresses the many issues related to student learning and instructor effectiveness and our hope is to offer a collection of practical and effective teaching tools, tips and techniques that we can all use in our classroom and/or labs. And if this is of int ...
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Tune in to Automate Radio, where we will discuss paid media advertising, interview experts, and educate advertisers about the changing digital advertising landscape. AutomateAds.com helps digital advertisers automate the creation, management, monitoring, A/B testing, and optimization of their ad campaigns with data-science.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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Which Google Ads strategy is best for building awareness?
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Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awarenes…
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Human-Centered Fundraising: Tammy Zonker Redefines What It Means to Be a Hero in Philanthropy
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If you've ever wrestled with the tension between being donor-centered and community-centered in your fundraising, today's episode is going to feel like a deep exhale. The incredible Tammy Zonker, founder of Fundraising Transformed, has helped raise more than $1 billion over her career, including facilitating a single $27 million dollar gift! We div…
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44: Thinking your ad sucks? 🤔🤔Maybe it doesn't. And- we have a winner
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. She highlights that many people prematurely judge their offers without sufficient reach or …
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Stop Guessing: How to Know What’s Working in Your Marketing
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If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing. Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sen…
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Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?
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If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. Get the 48-Hour Ad Fix Audit I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the …
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If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these to…
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Your Monthly Giving Blueprint: Free Community, Inside MGS 2026, & Mastermind Details
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After an electrifying GivingTuesday, I’m here to share three BIG behind the scenes announcements that will directly support your recurring revenue goals and monthly giving programs in 2026: First, I’m thrilled to announce that my Sustainers Slack community is now 100% free! It has become one of the most generous, collaborative, and energizing space…
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43: Part 2 of 2: What are Special Categories, and could it be your business?
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding th…
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The Hidden Cost of Not Marketing Your Business
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If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners…
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What to do When Your Facebook & Instagram Ads Stop Working.
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When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. Get the 48-Hour Ad Fix Audit I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. These small fixes often bring …
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Why Most Media Buyers FAIL and How You Can Beat the Odds
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In this episode, you’ll get actionable insights on: 🔹 Meta & Google Q3 Financials Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube …
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Audiobooks: Insider Tips to Produce & Sell Titles More Profitably
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Audiobook sales have been on the rise for many years, and they show no signs of stopping; so many independent publishers are hoping to take advantage of this boom. But there are important factors to consider first. Will the return on investment be worth the cost of producing an audiobook? How do you produce a quality audiobook on a lean budget? Wha…
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What is the role of automation vs. control in Google Ads?
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In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance. Jyll…
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Send This One Email (That Cuts Through the Noise) the Day AFTER GivingTuesday
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Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you’re missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emotionally connected to the gift they just made. In this replay of my most downloaded episode ever, you’ll hear the super simple, text…
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42: Audience too small- (says Meta?) and timely announcement at end
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Mentioned in this episode: Black Friday Bundle There are over 100 free gifts and so many incredible women chatting away! Come say hi- I'll be hanging out in there. Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not sa…
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What I’d Do First If I Was Marketing Your Business
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If you've ever looked at your marketing and thought "Where do I even start?", this episode is the clarity you've been craving. Most businesses don't need to do more marketing—they need to do the right things in the right order. But when you're in the thick of running your business, it's hard to see what those right things actually are. In this epis…
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The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update
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The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. Get the 48-Hour Ad Fix Audit I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually hel…
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Does audience targeting work with Search campaigns in Google Ads?
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Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why y…
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Improve Direct Mail Performance Using Behavioral Science & Personality Traits with Kevin Schulman
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Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%! Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why traditional direct mail metrics fall short, why your “non-check-writers” may be your biggest missed opportunity, an…
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41: Part 1 of 2 Why your ad might get flagged?
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advert…
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You Don't Need an Agency—You Need a Plan (and a Bit of Grit)
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If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness t…
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Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?
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A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. Get the 48-Hour Ad Fix Audit I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that w…
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The Media Buying Tactics That Work in 2025
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Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies? Curious how AI in media buying is changing the landscape for independent digital agencies? This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers, ad tech special…
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We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments. This may not be the episode you WANT to hear, but it's the episode you NEED to hear. J…
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Mobilizing Communities: A Data-Driven Approach to Grassroots Change
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When your mission depends on people not just caring, but acting, the right data and technology infrastructure is so important. I am thrilled to welcome Emma Bloomberg, Founder and CEO of Murmuration, a nonprofit civic tech organization equipping grassroots groups with the tools to engage communities more efficiently, track progress, and build lasti…
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40: Don't risk your reputation by making this common mistake
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conve…
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How to turn your content into actual sales conversations
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If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing. The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating conten…
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Does Open Targeting Really Work for Online Course Creators?
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A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I…
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Why Most Media Buyers FAIL - Secrets From Industry Legend
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Welcome to another episode of The Media Buying Podcast. Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shif…
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Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
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Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how to optimize Performance Max campaigns without illusions of control, and why bidding may now matter mo…
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What does limited by budget mean in Google Ads?
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Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance. I…
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MWM Episode 25: How To Turn Live Content From Webinars and Live Streaming Into Social Media Content
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How do you turn your live stream and/or live webinar into social media content? Cory Warren from C4 Social will share step by step how to do this and how to get a never ending content stream up and running for your business.By Cory Warren
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Start with Heart: Why Emotional Intelligence Is Every Fundraiser's Superpower with Bill Crouch
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Would you believe me if I told you that emotional intelligence can transform donor relationships and drive sustainable fundraising growth? Bill Crouch is the visionary leader of BrightDot and the author of Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results. And according to Bill, there is REAL data to prove why resilienc…
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39: Why Real Faces and Real Stories Matter More Than Ever
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. Covitz shares her …
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MWM Episode 24: Black Friday Tips From A Marketing CEO (for your owned audience)
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Looking to optimize your Black Friday sale with your owned audience? We've got you covered. Email, SMS, and Organic Social Media are all covered here.By Cory Warren
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The Real Reason Your Posts Aren’t Getting Clients (It’s Not the Algorithm)
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If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. …
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Expert Tips on AI, Data Management, and the Media Buying Revolution
1:07:40
1:07:40
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In this episode of the Media Buying Podcast, we discuss various topics related to media buying, industry changes, and the impact of AI. Rob shares his recent experiences at Affiliate Summit and Mailcon, highlighting changes in event security and his presentation on leveraging AI in email marketing. The hosts also discuss the importance of data mana…
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MWM Episode 23: Three Things To Help You Make Social Media Content NOT Stressful
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Here are three things you can do right now to help your social media content go on auto-pilot (and still be effective).By Cory Warren
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My Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu
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42:47
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I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu’s community, I’ve seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. Find instant connections inside The Mixermind™ with Linda Sidhu In …
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Transform Your Dead Traffic Into Dollars With These Secrets
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45:29
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Are you leaving money on the table with your media buying strategy? In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI fo…
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Best (and Worst) Book Marketing Strategies
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46:53
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46:53
The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We’re always happy to help, so IBPA’s Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so books…
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15 Google Ads Targeting Strategies For You To Steal
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Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you ca…
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She Tripled the Budget and Built a 3-Campus Nonprofit - Here’s How with Hope Pavich from Care for Friends
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What does it take to triple a nonprofit’s operating budget, raise $3.3 million for a capital campaign, complete a $10 million dollar facility renovation, AND expand to three campuses, all in just six years? Hope Pavich, Executive Director of Care for Friends, joins me to share how she did exactly that. In this episode, you’ll hear how Hope’s team i…
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38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platform…
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How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
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18:46
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Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down when detailed targeting actually makes sense, how to la…
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The Real Reason Your Ad Campaign Is Failing (And How to Fix It!)
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52:39
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Are you spending more on your call tracking platform than you should? Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape? This episode is packed with actionable tips, hard-won lessons, and top strategies you can implement right away to boost ROI and sidestep common pitfalls. Key …
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Should you use the Power Pack in Google Ads?
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14:57
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Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks thro…
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At Capacity? Not Enough Time? Scale Your Mission with Fractional Support with Vicki Burkhart
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29:44
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If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of The More Than Giving Co., a virtual, fractional staffing firm that has served over 230 nonprofit clients and counting! There is a growing “crisis of capacity…
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37: Are you using the right funnel for YOUR business?
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5:56
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience.…
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Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition)
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17:59
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Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower co…
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