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Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119

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Manage episode 518011742 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how to optimize Performance Max campaigns without illusions of control, and why bidding may now matter more than targeting.Jyll also shares real-world stories from clients, her process for scaling expertise with AI tools like Gemini and NotebookLM, and a fresh perspective on AI Max—Google’s latest automation layer.Work with Jyll: https://jyll.ca/Follow Jyll here: https://www.linkedin.com/in/jyllsaskingales/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

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129 episodes

Artwork
iconShare
 
Manage episode 518011742 series 3243972
Content provided by Frederick Vallaeys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frederick Vallaeys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how to optimize Performance Max campaigns without illusions of control, and why bidding may now matter more than targeting.Jyll also shares real-world stories from clients, her process for scaling expertise with AI tools like Gemini and NotebookLM, and a fresh perspective on AI Max—Google’s latest automation layer.Work with Jyll: https://jyll.ca/Follow Jyll here: https://www.linkedin.com/in/jyllsaskingales/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

  continue reading

129 episodes

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