Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?

The Art of Online Business

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7d ago 8:57

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If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts.

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I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators.

I also walk through how to choose the right audience setup depending on the stage of your business so you don’t waste ad spend. I share exactly which targeting approach gives you the best shot at high-quality leads at the lowest cost.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Chapters

1. Broad vs Detailed Targeting In 2026 (00:00:00)

2. When Broad Targeting Clearly Wins (00:00:38)

3. Lookalikes: The First Broad Option (00:01:12)

4. Andromeda And Truly Broad Targeting (00:02:03)

5. Testing Strategy And Budget Control (00:04:05)

6. Offer: 48-Hour Ad Account Audit (00:05:05)

7. When Detailed Targeting Still Helps (00:05:44)

8. Interest Research And Practical Examples (00:07:37)

9. Final Guidance And Exceptions (00:08:24)

982 episodes

#Digital Marketing #Tech #Rick Mulready #Business #Marketing #Entrepreneur #Industries #Online Business #Online Marketing #Team Building #Facebook Ads #Business Scaling #Outsourcing #Social Media #Productivity #Evergreen Sales Funnels #Podcasting #YouTube