Mobilizing Communities: A Data-Driven Approach to Grassroots Change

Missions to Movements

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1M ago 30:41

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When your mission depends on people not just caring, but acting, the right data and technology infrastructure is so important. I am thrilled to welcome Emma Bloomberg, Founder and CEO of Murmuration, a nonprofit civic tech organization equipping grassroots groups with the tools to engage communities more efficiently, track progress, and build lasting civic power.
Emma shares how organizations on the ground can use voter files, civic data, and tailored analytics to understand who they’re reaching, measure what’s moving the needle, and mobilize supporters in ways that feel personal.
You’ll also hear one of Murmuration’s most compelling case studies: Memphis Lift, a parent-led group that began with stacks of yellow legal pads that funneled into thousands of engaged community members showing up for local education issues.
And with tools like Civic Pulse, which polls 500 people every day using open-ended questions, Emma highlights how nonprofits can gain deeper insight into what their communities are thinking in real time.

Resources & Links

Learn more about Murmuration and request a demo on their website. You can also subscribe to their newsletter, Insights by Murmuration, on Substack.

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Chapters

1. Mission: Move People To Action (00:00:00)

2. What Murmuration Is And Who It Serves (00:02:35)

3. Turning Data Into Smarter Organizing (00:05:10)

4. Memphis Lift: From Notes To Power (00:09:03)

5. Measuring Impact Beyond Metrics (00:13:20)

6. Expanding Beyond K–12 And Meeting People Where They Are (00:16:40)

7. Platform Deep Dive: Organizer And Atlas (00:20:25)

8. Case Study Outcomes And Community Voice (00:23:15)

9. Why Systems Change Needs Local Demand (00:27:40)

10. Infrastructure, Philanthropy, And Capacity (00:31:45)

220 episodes

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