Send This One Email (That Cuts Through the Noise) the Day AFTER GivingTuesday

Missions to Movements

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24d ago 11:16

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Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you’re missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emotionally connected to the gift they just made.
In this replay of my most downloaded episode ever, you’ll hear the super simple, text-only email that can dramatically strengthen donor relationships, why it works, and how the responses can uncover donor motivations you’d never know otherwise.
Every single donation represents a person who chose your cause among MILLIONS of nonprofits!
And these replies can become fuel for future campaigns, major donor follow-ups, and segmentation strategies.
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Chapters

1. Holiday Intro & Episode Setup (00:00:00)

2. Why Follow-Up Matters After Giving (00:02:57)

3. The Missed Thank-You And Its Cost (00:04:38)

4. Reframing Donations As Personal Choices (00:06:02)

5. The One-Email Donor Reply Template (00:07:08)

6. Why Replies Fuel Retention And Impact (00:08:28)

7. Implementation Details And Tools (00:09:57)

8. Joy, Next Topics, And CTA (00:11:10)

221 episodes

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