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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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show series
 
Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly m…
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I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important. I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a b…
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You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)? In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels li…
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Send Gina a text As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started. In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services…
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If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged. You’ll walk …
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Does writing your emails, blogs, or launch copy take forever? A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue! In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking curso…
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Send Gina a text If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is. In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy …
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If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a sim…
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Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about mi…
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If your bullet points aren't finding your target audience, this one change will ensure they never miss again. You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you’ll discover: ✔️ Why most bullet points fall flat (and what to do instead) ✔️ A simple 3-step formula to turn facts into curiosity-packed …
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Ever feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer. In this episode, Melanie breaks down exactly how to build a waitlist…
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Send Gina a text If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message. In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs…
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What if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my n…
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Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck. In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next lev…
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Send Gina a text If you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for. In this episode of 7-Figure Copy, I’ll walk you through how to craft a compelling About Page STORY that strikes the perfect bala…
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​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list…
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Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequence…
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Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales. In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of s…
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Send Gina a text Are you making one of the five biggest About Page mistakes that’s costing you high-paying clients? If your About Page feels more like a boring bio than a powerful conversion tool, this episode is for you. In this episode of 7-Figure Copy, I’m breaking down the most common mistakes I see female entrepreneurs make on their About Page…
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Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chem…
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In this episode of The High Conversion Health Marketer Podcast, I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content. You’ll learn: ✅ The secret behind observ…
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Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you. In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself hel…
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Send Gina a text You might think your homepage or sales page is your most important asset, but what if I told you that your About Page is actually your secret sales tool? Most business owners treat their About Page like an afterthought, but the truth is, it’s one of the most-visited pages on your website—and if written strategically, it can turn ca…
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Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How mar…
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What if a hacker broke into your website, swapped out your copy with your competitor’s, and no one even noticed? Yikes. That’s the ultimate copywriting red flag, and it’s exactly what we’re tackling in today’s episode. Join me, Linda Melone, founder of The CopyWorx, as I break down nine sneaky copywriting mistakes that could be quietly killing your…
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Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice? In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to str…
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Send Gina a text Your homepage is your digital first impression—but is it doing more harm than good? Many entrepreneurs make a common mistake: overloading their homepage with too much information. Instead of guiding visitors toward a clear action, their messaging overwhelms and confuses them. In this LIVE copy audit episode of 7-Figure Copy, I sit …
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The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal cl…
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How do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind.…
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If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don’t truly move you forward. In this episode, Branda shares how quarterly planning can help …
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Send Gina a text In a crowded market, the biggest challenge is standing out. But here’s the secret: Your authentic voice is your superpower—and it’s the key to differentiating yourself and positioning yourself as the go-to expert. In this episode of 7-Figure Copy, I’m joined by Kat Stuerzel, a certified leadership and heart potential coach, who sha…
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Ever stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it’s 3 AM? That’s the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories? In this episode, I’m showing you exactly how to ditch dry, corporate case stud…
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What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don’t fail because of the offer itself, but because of small missteps that can be optimized. In this episode,…
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Send Gina a text When visitors land on your homepage, you have just a few seconds to capture their attention and position yourself as the expert they need. But most female entrepreneurs are missing one crucial element that could instantly establish their authority and make their messaging more compelling. In this episode of 7-Figure Copy, we’re div…
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Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We…
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Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioni…
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Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client. From onboarding to…
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Send Gina a text If your messaging isn’t connecting the way you want it to, there’s a good chance your audience doesn’t feel truly seen, heard, and understood. And when that happens? They don’t take action. In this episode of 7-Figure Copy, I conduct a live copy audit with Becca Boeving, founder of Pelvic Floor Momma, to help her optimize key areas…
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Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—o…
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What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker…
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You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step …
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Send Gina a text If you want to attract more high-paying clients and establish yourself as the go-to expert in your field, you need to be visible online. But how do you do that effectively—without spending all day on social media? In this guest episode of 7-Figure Copy, I’m joined by SEO expert Glenneth Reed, founder of The Visibility Method. She h…
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If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to…
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What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to: ✅ Identify your brand’s archetype for instant clarity on your …
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Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire st…
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Send Gina a text If you’re a female entrepreneur struggling to attract the right clients or feel like your messaging isn’t landing, it’s time to go back to the foundation—researching your target audience. In this episode of 7-Figure Copy, we’re diving deep into how understanding your ideal clients can transform your sales pages, website, homepage, …
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You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy a…
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Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft…
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Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. Tune in as they…
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Send Gina a text In this episode of 7-Figure Copy, we’re diving into a LIVE Copy Audit with my guest, Brenda Chilstrom, an occupational therapist and owner of "That Makes Sense OT." If you’re a female entrepreneur or small business owner looking to elevate your website copy and attract premium clients, this episode is packed with actionable insight…
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