Best Email Sequence Copy Podcasts (2025)

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S2-34: 10 Red Flags to Watch for When Hiring a Conversion Copywriter 24:42

Play Pause

6h ago24:42

24:42

Send Gina a text Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for. In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to s…

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Ep 090: Black Friday Without the Burnout 12:40

10h ago12:40

12:40

In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage custom…

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AI: The Bigger Picture, with Sam Woods

1d ago

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As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster.But how many of these people are talking from actual in-the-trenches experience? Who can take the long…

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This Has REPLACED Lead Magnets for Coaches Now 16:42

7d ago16:42

16:42

Still offering a free PDF to grow an email list? That might be the exact reason leads have slowed down. What once worked like magic is now barely moving the needle. Lead magnets aren’t dead; they’ve just evolved. While the old strategies used to bring in high opt-ins and eager prospects, things have shifted. Audiences are smarter. Competition is he…

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S2-#33: Not All Copywriters Are Created Equal—Here’s How to Pick the Right One 29:02

7d ago29:02

29:02

Send Gina a text Hiring a copywriter can feel like a dream or a disaster. Because while the right words can grow your business, the wrong writer can leave you with messaging that sounds nothing like you… and copy that doesn’t convert. In this episode of 7-Figure Copy, I’m pulling back the curtain on what to look for when you’re ready to hire a conv…

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Ep 089: Creating a Brand that Stands Out with Kati Zukaitis 38:09

7d ago38:09

38:09

In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a …

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Secrets of Coaching Copywriters, With Matthew Volkwyn

8d ago

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Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success.Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk.Matt has helped dozens of business coaches rapidly grow their own businesses…

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How Coaches Can Create Irresistible Email Offers That Sell 26:52

14d ago26:52

26:52

If you've ever launched a new coaching offer and been met with silence, no sales, no excitement, just crickets, you're not alone. It's one of the most deflating moments a coach can experience. You spend weeks crafting the perfect name, polishing your sales page, and hearing how amazing it sounds from everyone you show it to. But when launch day com…

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S2-#32: The Costly Mistake of Skipping a Section on Your Sales Page 20:31

14d ago20:31

20:31

Send Gina a text If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer. Here’s what you need to know: every section on your sales page serves a purpose. And skipping just one (even unintentionally) can be the reason people don’t buy. In this special Q&A episode of 7-Figure Copy, I’m answerin…

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Ep 088: You Planned Your Content, But You're Not Taking Action 8:22

14d ago8:22

8:22

In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans. Tune in as Branda Discusses: Shrinking your content tasks to manageable sizes. Building accountability into your content creation process. Common barriers …

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The Missing Piece in Copy Brainstorming

15d ago

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Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?It has happened to all of us.And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue.Because the cheerful but inexperienced leader of the meeting has announced a rule:“There are no bad ideas!”…

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How to Make $10,000 per Month with Less Than 3,000 Subscribers 11:36

21d ago11:36

11:36

Think you need a massive email list to make serious cash? Think again. If you've got fewer than 3,000 people on your email list, you’re sitting on a goldmine. In this episode, you’ll discover a simple monthly plan that keeps the money flowing even when life gets busy or your ideas run dry. You don’t need to hustle 24/7. You don’t need a big team. Y…

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S2-#31: Behind the Copy: How Kelly Leardon’s Sales Page Fueled 3+ Five-Figure Launches 55:15

22d ago55:15

55:15

Send Gina a text When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience. But her existing sales page didn’t reflect the caliber of her coaching or the transformational results her program delivers. In this candi…

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Ep 087: How to Build an Online Community with Ashley Gore 31:57

22d ago31:57

31:57

Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more…

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Show Your Prospect A Compelling Future

22d ago

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Legendary NY Yankee Yogi Berra said it best:“It’s tough to make predictions, especially about the future.”He’s right, you know.But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter.So he didn’t know about the important exception we’ll talk about today: showing your …

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Never Do These Things in Your Email Marketing…EVER 15:33

28d ago15:33

15:33

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S2-#30: Is it an Offer Problem or a Copy Problem? 24:21

29d ago24:21

24:21

By Gina Whitehouse

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Ep 086: 5 Email Sequences You Need in Your Business 23:37

29d ago23:37

23:37

By Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Financial Copy U - The Inside Story, With Nick O’Connor

29d ago

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A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for fina…

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Kajabi, Keap & ActiveCampaign Price Hikes: Should You Switch? 17:28

1M ago17:28

17:28

Everybody’s freaking out. Your feed’s full of panic. Kajabi just hiked its price by $480 a year. Keap’s up 25% to 50%. ActiveCampaign’s not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms? Before you jump ship or write a rage-fueled social post, read this. Let’s unpack what’s really going on and ho…

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S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell 29:16

1M ago29:16

29:16

Send Gina a text If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes. In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what he…

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Ep 085: "I Don't Know What to Write About..." 13:06

1M ago13:06

13:06

In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage aud…

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Building Belief In Copy, With Nathan Fraser

1M ago

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It’s the sure-fire strategy that makes you overconfident.It looks like this:The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy.And you know what?Sometimes it works.But not most of the time. Especially these days.Hyper-aggressive copy is just a huge risk you don’t want to take.And here’s wh…

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Discover Email Marketing Best Practices That Drive Results! 16:59

1M ago16:59

16:59

If your emails aren’t bringing in clicks, sales, and loyal fans… you’re leaving money on the table. Email marketing isn’t just another channel. Done right, it’s the number one source of sales for coaches, course creators, and service providers. But here’s the truth: most people get it wrong. Their emails fizzle out, their list loses momentum, and t…

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S2-#28: Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to YES 19:49

1M ago19:49

19:49

Send Gina a text Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to Yes If you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode is for you Because most of the time, they’re not really saying no. They’re wrestling with doubt, timing, or fear and your copy didn’…

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Ep 084: Let's Plan Your Q4 Content in 15 minutes 28:11

1M ago28:11

28:11

In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth. Tune in as Melanie Dis…

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Crash Course In Copywriting Psychology

1M ago

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Today we take a deep dive into the part of copywriting that people talk about all the time.And even though people talk about this all the time, most of them don’t really understand it.That is, psychology.Not the kind of psychology you experience in a therapist’s office—although there’s a little bit of overlap. Not what you’ll find in brightly color…

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Sell Out Your COACHING Program with This Proven Launch Email Campaign 14:21

2M ago14:21

14:21

You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time. The secret is called The Black Widow Campaign. It sounds dramatic, and that is bec…

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Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker 40:01

2M ago40:01

40:01

In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and cr…

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S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience 27:53

2M ago27:53

27:53

Send Gina a text Let’s be honest—urgency and scarcity work. But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach. Because urgency and scarcity aren’t inherently bad. They’re psychological triggers that can actually serve your audience—…

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The One Key Copywriting Skill You Need (But Might Not Even Know About)

2M ago

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Sometimes copy fails because it’s just not executed well enough.And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either.But you can have all the fundamentals in place and done well, and sales can still fail to happen.Why?That would be because the strategy behind the copy …

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Email Marketing Content Planning Template: Craft Your PERFECT Email Marketing Plan Now 12:10

2M ago12:10

12:10

It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel. That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because…

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S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield 38:06

2M ago38:06

38:06

Send Gina a text Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too. In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven bu…

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Ep 082: My Honest Thoughts on Using AI for Copy 11:40

2M ago11:40

11:40

In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and…

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Part 2-The Art of War, Copywriting Edition

2M ago

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Three weeks ago, we had a very special Old Masters Series show:The Art of War, Copywriting Edition.But we only covered half the book, so that made the previous episodePart 1.Today we cover the rest of the book, Chapters 7 through 13.And that makes today Part 2.Here’s what you need to know:The Art of War was written by Sun Tzu (SOOON-tzeh) about 250…

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Business Fails - 7 Things to STOP Doing in Your Coaching Business 23:15

2M ago23:15

23:15

If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to …

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S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table 13:09

2M ago13:09

13:09

Send Gina a text You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like. Here’s what might be missing: Addressing OBJECTIONS. In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defen…

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Ep 081: The Debrief Question That Changes Everything 14:59

2M ago14:59

14:59

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparis…

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Online Marketing Founder Ken McCarthy

2M ago

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In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York.In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a…

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How to Email Like Alex Hormozi 44:17

2M ago44:17

44:17

Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it. And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email. Yes, the same inbox that mo…

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Ep 080: How to Handle a Pivot 19:36

2M ago19:36

19:36

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They a…

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S2-#24: 4 Silent Sales Killers Lurking in Your Copy 17:35

2M ago17:35

17:35

Send Gina a text In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions. These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service. Whether you’re scali…

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12 Free Spots In Financial Copy Training!

2M ago

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$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.And now they’re making an offer so good we had to rush today’s special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it.The offer is simple, yet overwhelming: FREE training from Marketwise to 12 …

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Can ChatGPT 5 Do Email Marketing? 18:41

3M ago18:41

18:41

What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs? That’s the big question hanging over the launch of ChatGPT 5…

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Ep 079: Emails Sound Repetitive? 22:22

3M ago22:22

22:22

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation. Tune in as B…

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S2-#23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White 28:22

3M ago28:22

28:22

Send Gina a text You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out. In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover. We’re zeroing in on the headline and subheadline of her minds…

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S2-#22: Creating Offers That Are Easy to Say YES To with Digital Product Strategist Alyssa Bellisario 35:43

3M ago35:43

35:43

Send Gina a text In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their digital offers—so they’re easier to sell (and easier to deliver). If you’ve ever wondered why your course, program, or service isn’t flying…

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S2-#21: Landing Page or Sales Page—Which One Do You Need? 15:20

3M ago15:20

15:20

Send Gina a text If your sales page isn’t converting like it should… it might not be a sales page at all. One of the most common mistakes I see in online business is using the wrong page for the job. Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote you…

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S2-#20: If Your Products & Services Aren’t Selling, Start Here 22:22

3M ago22:22

22:22

Send Gina a text You’re doing the work. Your offer is strong. Your audience is growing. But something still isn’t clicking, and sales feel harder than they should. In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs that sound strategic, but are actually sabotaging your ability to sell your course, product, or service.…

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S2-#19: Why People Aren’t Saying Yes to Your Offer—And How to Fix It 13:56

3M ago13:56

13:56

Send Gina a text You’ve built the offer. You know it gets results. But the sales? Still sluggish. If you’ve ever thought, “This should be working better by now,” this episode of 7-Figure Copy is for you. In our Season 2 opener, we’re diving into one of the biggest messaging mistakes that quietly kills conversions—and how fixing your copy (not your …