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#17: LIVE Copy Audit: How to Rewrite Your About Page Story When Your Business Grows and Evolves
Manage episode 478415380 series 3615623
As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started.
In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services, and the transformation she now delivers for her clients.
Michelle went from running a winter side hustle in New England to building a full-time digital marketing agency in sunny Florida. But like many entrepreneurs, her website still told the old version of her story. In this episode, we shape a new, elevated narrative that captures her credibility, positions her as the expert, and speaks directly to the business owners she now serves.
Whether you're rewriting your about page, homepage, sales pages, email sequences, product launch copy, or program launch copy, this episode will help you ensure your messaging evolves as your business does—so you can keep attracting aligned, ready-to-work-with-you clients.
Here’s what you’ll learn in this episode:
- How to craft a curiosity-driven hook that draws readers into your story
- What to highlight when your story shifts and your services expand
- The importance of repositioning your expertise for where you are now
- How to speak directly to your ideal client without losing your voice
- A behind-the-scenes look at rewriting your About Page in real time
Tune in now and learn how to update your story to reflect the expert you’ve become—so your About Page becomes one of your strongest conversion tools.
Visit Michelle Stuenkel at www.yourmediasquad.com. Michelle is the founder of Your Media Squad, a digital marketing agency located in the Tampa Bay, FL area. She has a passion for helping small businesses with their organic digital marketing strategy.
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Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence?
CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.
You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience.
YOUR RESOURCES:
7-Figure Homepage Checklist: Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Grab it here.
7-Figure About Page Checklist: Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here.
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