You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?

In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch.

Tune in as Branda and Melanie discuss:

• Why inconsistent emailing can tank your launch results
• What Google’s new spam rules mean for your list health
• Creative ways to warm up your list before a launch
• A breakdown of Branda’s go-to re-engagement email series
• How to stop paying for subscribers who never open your emails

Mentioned Links:

• Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective