Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
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Duncan Greive Podcasts
Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media. Once a backwater of the industry, it’s now the only locally operated sector showing robust growth. Partly a result of digital screens, partly a response to the hyper-saturation of ads in digital contexts, …
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Neil Finn on the broken promise of the internet – and why he won’t give up on it
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42:47
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42:47A very special episode of The Fold, featuring songwriting immortal Neil Finn talking about his long, singular journey making music on the internet. He gives his views on the utopian promise of its origins, the narrowing of algorithms and how social lost its way. And explains why, despite all that, he’s launching MUFGAL – perhaps his most ambitious …
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Glen Kyne joins Duncan Greive on The Fold to discuss the shock revelation that NZ on Air will support Celebrity Treasure Island and The Traitors NZ’s return to our screens. They assess the potential moral hazard, the function those shows perform for networks, and the more profound challenges lurking down the road. Learn more about your ad choices. …
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How a new history of NZ pop music reveals media's revolutions
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46:18
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46:18Gareth Shute is a historian of New Zealand music, who realised that there had never been a high level overview of the artists which shaped our pop charts. He’s just published Songs From the Shaky Isles, a book which flies through a century of recorded pop music on these shores. He joins Duncan Greive on The Fold to discuss it, with particular refer…
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What happened when advertising decided it could save the world?
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34:39Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, an…
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Why is Epstein suddenly everywhere, and what does that mean for New Zealand's media and politics?
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39:52Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss the way social media conspiracy theories have started to dominate the institutional media in the US, and ask what the local equivalents might be. They also talk about Lucy Blakiston from Shit You Should Care About's signing to venerable Hollywood talent agency WME, and The Spinoff's bu…
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Emergency pod! On Sky buying Three – and what it means for TVNZ
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30:20Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss Sky's move to buy the New Zealand assets of Discovery NZ, including Three and ThreeNow. They discuss the price, what it does for Sky, how Three will evolve and how it changes the game for TVNZ. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Can Netflix's run last forever? Plus Substack's raise and Beacons reflections
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45:51Glen Kyne returns to The Fold to dig into another incredible quarter for Netflix – and ask whether its run is over or it has more headroom. They also chat about what's next for Substack after its US$100m raise, the end of the Auckland Transport saga and break down the Beacon Awards. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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How Auckland FC aced (almost) everything – including its media strategy
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41:46Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan …
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The biggest media stories no one is talking about
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48:37Glen Kyne joins Duncan Greive on The Fold to discuss a clutch of curiously under-covered stories which suggest major changes coming to streaming entertainment and news publishing. There’s Netflix’s massive deal with France’s biggest broadcaster to host its live channels and a vast library of content, along with a group of UK TV companies banding to…
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The double radio life of BrianFM's mysterious owner
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50:29Andrew Jeffries might be the most influential New Zealander in the global music industry you've never heard of. For many years he was a senior executive, in charge of programming more than 800 stations at iHeartRadio, the biggest radio company in America, with massive digital and events businesses too. But while he worked on the big show by day, by…
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TVNZ turns to sport – will it turn away from Shortland St? Plus a big result for Stuff
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42:58
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42:58Glen Kyne returns to The Fold to recap the big takeaways from a new interview with TVNZ CEO Jodie O’Donnell. TVNZ is back in profit and looking at rugby and the Olympics, with an intriguing pay-per-view model on the horizon. He and Duncan Greive also discuss the implications of a widening lead for Stuff in Nielsen’s digital news rankings, and close…
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Why festivals are failing as live music is booming – and the battle for Western Springs
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56:34
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56:34Campbell Smith trained as a lawyer, but was quickly drawn into the music business. He started out offering advice on bFM, then began representing artists like Brooke Fraser and The Naked and Famous. Then came his first promotional gig – running one of the country's most iconic festivals in the Big Day Out. At the same time he represented recorded m…
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Bauer, five years after part II: The Listener and Are Media rise from the ashes
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43:34Are Media was a new company born out of the end of Bauer, taking some of its biggest magazines and running them on a much leaner model. Are's NZ GM Stuart Dick and The Listener's editor Kirsty Cameron join Duncan Greive on The Fold to talk about bringing those magazines back to life, and how Cameron revived a title which had lost its way at times i…
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Bauer, five years after part I: Ensemble, Here and the rise of the independents
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1:01:38New Zealand's magazine industry suffered a catastrophic event five years ago, when many of the biggest and most famous titles in our history shut down on a fateful Zoom call. The first of a two part series looks at the independent publications which rose up in its wake. Duncan Greive is joined by Rebecca Wadey and Zoe Walker Ahwa, founders of Ensem…
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Emergency Pod, part II: Inside the final showdown at the NZME's annual meeting
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38:15A massive day of media news concludes with Duncan Greive joining Anna Rawhiti-Connell on The Fold to break down the NZME ASM, which marked the conclusion to an epic three month saga involving Canadian billionaire Jim Grenon. He and former National finance minister Steven Joyce were both elected to the board, with shareholders were both elated and t…
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Emergency pod: Trade Me buys 50% of Stuff Digital – what?! And why?!
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32:32Glen Kyne joins Duncan Greive on The Fold to discuss today's announcement that Trade Me has purchased a 50% stake in Stuff Digital, with an explicit focus on growing its property audience. Kyne and Greive break down the strategic rationale, the challenge it represents to NZME and how this new battle might play out in the coming months and years. Le…
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On the budget, radio ratings – and NZME loses a star while gaining a channel
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51:27Glen Kyne joins Duncan Greive to pick through a week of small but instructive media news. There was a miniscule new announcement in the budget, on the same day radio ratings dropped to confirm little had changed. Then they review the first show from the Herald’s new FAST channel, fronted by Ryan Bridge, set against news that Madison Reidy was buyin…
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Voyagers debrief, the NZME saga seems over and a big boost for movies
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38:33
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38:33Glen Kyne joins Duncan Greive on The Fold to recap a significantly smaller but somehow considerably better Voyager Media Awards. (Apologies to Gulf News and NZ Geographic, each of which had notable wins which didn't get mentioned). Next they discuss the latest, potential the final developments in the NZME board coup saga, before addressing a big fi…
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Why are there suddenly two country music stations in New Zealand?
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58:42For a long time New Zealand's country music audience was presumed to be the town of Gore and its immediate surrounds. Few albums got released, and major artists almost never toured. That all changed in the past few years, with streaming both proving and generating a huge global audience for country – and artists like Luke Combs and Morgan Wallen pl…
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Emergency podcast: Trump’s tariffs go to the movies – plus the latest NZME drama
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32:58Yesterday US president Donald Trump announced 100% tariffs on all foreign-made movies. It was an extraordinary and potentially hugely destructive piece of news for the mighty but embattled film industry. It was also extremely unclear exactly what it meant. Glen Kyne joins Duncan Greive on an emergency edition of The Fold to discuss the news and try…
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What really matters in the battle to save NZ TV?
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44:36Dylan Reeve has spent his whole career working on iconic New Zealand television shows, from Shortland Street, to Treasure Island to Outrageous Fortune. But after listening to last week’s episode of The Fold, he wonders whether we’re even asking the right questions. He sent a provocative note which questions whose interests are being served by incre…
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The media has always been largely funded by advertising – but that's unlikely to be the case in future. Two stories over the past week addressed different aspects of what might step into the void it creates. Duncan Greive returns alongside Glen Kyne for an episode which explores how media was, is and might be funded in future – taking the NZ on Air…
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The big job ahead for TVNZ’s news and content chief and Google is dealt a blow
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46:14The job of chief news and content officer at TVNZ has been one of the most talked-about leadership roles in New Zealand media. Last week, it was announced that Nadia Tolich will leave her position as managing director of Stuff Digital to take up the role. Glen Kyne joins Anna Rawhiti-Connell to discuss the enormity of the task ahead for Tolich and …
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Are print magazines really making a comeback, or is it wishful thinking?
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1:02:14It’s been five years since Bauer exited New Zealand, devastating the magazine industry and heralding an era of enormous disruption for media in this country. Iconic Auckland title, Metro Magazine, was a casualty of that closure. The publication has found its feet again and is flourishing under independent ownership. As Auckland evolves, so too does…
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What Trump’s tariffs could mean for media and the latest on NZME
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46:46Last week, NZME’s board laid out its case against Jim Grenon’s attempt to take control of the board, introducing previously unspoken concerns about editorial influence to the fight. It prompted a new round of reactions and letters and the introduction of a few new players. Following Donald Trump’s tariff announcement, $6.6 trillion was wiped off th…
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Careless People, Adolescence and where Meta is at
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1:01:18It's been a rough PR month for Meta, with two of the most-discussed cultural artefacts of the year both directly concerning their two biggest products. Duncan Greive is joined by Anna Rawhiti-Connell to discuss Careless People, the explosive memoir by New Zealand diplomat Sarah Wynn-Williams about her time at Facebook; and Adolescence, the extraord…
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Analysing the Grenon Letters – and is Trade Me buying Stuff?
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51:32Glen Kyne joins Duncan Greive on the Fold to discuss a torrid few weeks in media ownership, with billionaire Jim Grenon's attempt to install a new board at NZME and revelations that both parts of Stuff are potentially in play. Kyne and Greive discuss both of Grenon's letters, both the business analysis and the vision for news, while also looking at…
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A Gen X, a Millennial and a Gen Z talk about culture, media and reputations across generations
58:28
58:28
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58:28Love Song is a piece of research that Live Nation has been running for six years. It targets Gen Z and its relationship with music and culture, and – they don’t just do it for fun – about how brands can fit into all that. Duncan Greive is joined by his colleagues Gabi Lardies and Lyric Waiwiri-Smith to talk about that research, using it as a jumpin…
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Kevin Chesters says there never was a golden age of advertising
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51:39
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51:39Kevin Chesters has 30 years of experience leading strategy on both agency and client sides, serving as CSO at W+K London, Dentsu, and Ogilvy, as well as Head of Strategy at BT, the UK’s equivalent of Spark. He joins Duncan Greive on The Fold as part of The Spinoff’s 2025 partnership with the Comms Council. The pair cover off Chesters' career, what …
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A new world order: big tech and regulation in the second coming of Trump
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1:00:37The second Trump administration has blown apart a multi-decade long rules based order for trade. The White House has put the whole world on notice that it will use tariffs against any perceived slight against its companies. What does that mean for our media reforms? How are we hamstrung by our trade agreements? Do we even have sovereignty on the in…
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Glen Kyne joins Duncan Greive for an emergency episode of The Fold after an NZX announcement this afternoon revealed that new NZME shareholder James Grenon is seeking to clear the board and install a new set of directors, himself included. He owns 10% of its shares, and claims the backing of 37% more – putting him very close to a majority for the m…
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The Big Three #3: Sky has turned itself around – and the rugby deal seems when, not if
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55:42In the third of a three part series analysing the results of the Big Three media companies (or those that release their results, anyway), Glen Kyne joins Duncan Greive to look into an impressive result for Sky. After weeks of bad headlines driven by a failing satellite and seemingly stalled negotiations with NZ Rugby, news it had won back the right…
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The Big Three #2: TVNZ has survived a year from hell – but challenges loom
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34:21In the second of a three part series analysing the results of the Big Three media companies (or those that release their results, anyway), Glen Kyne joins Duncan Greive to look into the results for TVNZ. The state broadcaster has many huge advantages, but remains hamstrung by the lack of audience revenue – newish CEO Jodi O'Donnell is very keen to …
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The Big Three #1: NZME's plans (and owners) could reshape our media
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35:56In the first of a three part series analysing the results of the Big Three media companies (or those that release their results, anyway), Glen Kyne joins Duncan Greive to dig into NZME's 2024 results and some quietly impactful future plans. These include a potential sale of One Roof, shedding writers to launch a new TV-like news "channel" and a mys…
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The Fold Live in Wellington: will Substack save journalism? Or destroy it?
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1:02:32Duncan Greive is joined by two of New Zealand's most successful Substackers in Bernard Hickey (The Kākā) and Lucy Blakiston (Shit You Should Care About) on stage in Wellington as part of the Fringe Festival. They explore the origin stories of their brands, while delving deep into their relationship with institutional media and the different incenti…
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Australia's media lost more than half its value in five years. How and why?
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49:29Tim Burrowes is the author of a book and a Substack called Unmade, which are truly essential guides to media in Australia – and a useful way of understanding the similarities and differences which define our two closely linked markets. He joins Duncan Greive ahead of Unmade's first Auckland live event to talk about a torrid decade in Australian med…
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Emergency monopod: on the seismic media reforms Paul Goldsmith just floated
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16:48
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16:48Duncan Greive goes solo to break down a discussion document with profound implications for local media. He explains why he thinks this is the best and most coherent policy outline we've seen in a decade, what's in it, what the challenges are and how it would impact local media if it went through. A reminder: The Fold is live in Wellington next week…
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Bonus episode: How the media covers Waitangi
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27:06Recorded on the sandy shores of the mighty North, guest hosts Liam Ratana and Lyric Waiwiri-Smith (along with regular producer Te Aihe Butler) take over The Fold for a behind-the-scenes look at how the media covers Waitangi. After three days of politician stand ups, haukāinga-led forum panels and more story leads than we had time to cover, what sto…
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The extremely online weirdness of the Ted Cruz tweet affair
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46:15Toby Manhire joins Duncan Greive on The Fold to discuss a minor diplomatic incident involving Texas senator Ted Cruz, and what it says about the chaotic information space we now operate in. They also discuss former Spinoff writer Madeleine Holden's new Substack, which launched with a tirade for the ages about a recent Apple ad; Sky TV's satellite w…
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NZME pivots to video in 2025, the problem with TVNZ's cricket hit and DeepSeek explodes the AI world
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48:48Glen Kyne returns to The Fold to discuss the first big media news story of the year – NZME's decision to trade some senior text journalists for a sharp increase in video production. Next we discuss the shocking impact of Chinese-AI lab DeepSeek's world-beating LLM performance on a shoestring budget, Acast's big Between Two Beers podcast pickup and …
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We’re back! On Meta going MAGA, TikTok’s perilous future and NZ media in 2025
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57:02The Spinoff’s resident social media philosopher queen, Anna Rawhiti-Connell, joins Duncan Greive to recap an epochal month in the geopolitics of social media. They talk about Meta’s hard pivot into the MAGA worldview, and what that might mean for audiences and advertisers. Then, examine the fraught status of TikTok in the US, and think about how it…
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Summer reissue: Australia has banned social media for under 16s. And that's just the beginning
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55:25The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024: In an effort to get out of his doom spiral, Duncan Greive takes a tour across the Tasman to see how our close neighbours are dealing with a similar set of challenges. From a social media ban, to local content quotas,…
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Summer reissue: Spotify's data alchemist explains the mysteries of music streaming
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50:22The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024: Glenn McDonald spent more than a decade with a very mysterious and specific job title: data alchemist at Spotify. It's possible – even likely – that no one on Earth knows as much about music streaming. He is in New Z…
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Summer reissue: NZ on Air's Where are the Audiences 2024 special: legacy media strikes back
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36:41The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024: The 2024 edition of NZ on Air's Where are the Audiences is a bombshell – largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms,…
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Summer reissue: One final Newshub bulletin for Sam Hayes and Mike McRoberts
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54:46The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024: Friday July 4 marked the end of Newshub, an organisation that has been around for 35 years, and has a strong case as the most original and idiosyncratic newsroom this country has ever known. Sam Hayes and Mike McRobe…
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Summer reissue: Inside the enormous, invisible Roblox economy
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46:10The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024: Alec Kieft makes games for "YouTube for gaming" platform Roblox, including Break-In, a smash hit that has been played more than two billion times by 80 million people. The platform is wildly popular with pre-teens, a…
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Looking back on the media horror movie that was 2024
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1:19:39Glen Kyne returns to join Duncan Greive on The Fold for an epic year in review, going deep on all the big storylines that defined a year which broke New Zealand's media. Including, but by no means limited to: the end of Newshub, Sunday and Fair Go; the downsizing of Shortland Street and challenges to the productions sector; a dive into Australia's …
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Inside the wild, complex, obscure and incredibly important world of media buying
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48:46In the second of two episodes looking at New Zealand from Australia, Duncan Greive speaks to Paul McIntyre – founder and publisher at Mi3 – and one of the most credentialed journalists on advertising, tech and media in this part of the world. He wrote a story in late October which detailed the perverse incentives of the move to so-called "principal…
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Big changes at Whakaata Māori reveal complex challenges for Māori news in the digital era
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43:21Last week brought confirmation that Whakaata Māori was ending Te Ao Māori News 4.30pm bulletin to focus on a pure digital future for news, while also moving its Te Reo channel to solely online distribution. The Spinoff Ātea editor Liam Rātana joins Duncan Greive on The Fold to discuss the move, and also assess the state of Māori news and current af…
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