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Agencies and out-of-home: how they learned to love each other
Manage episode 512394267 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television.
Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a cross-industry collaboration to measure audience - have contributed to the continued rise of out-of-home in Aotearoa.
This is the final episode of our partnership with JC Decaux.
Learn more about your ad choices. Visit megaphone.fm/adchoices
303 episodes
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Manage episode 512394267 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
From a traditional "direct" medium to a data-driven powerhouse, out-of-home media has undergone a true evolution. Over a 17-year period, the out-of-home space has gone from commanding a mere 3% of industry ad revenue to approximately 18%, expanding to fill the void left by fragmenting media channels like linear television.
Duncan Greive is joined by Kurt Malcolm, Head of Trading and Platforms at JCDecaux NZ, and Richard Thompson, Founder of D3, to discuss how innovations like knOOH - a cross-industry collaboration to measure audience - have contributed to the continued rise of out-of-home in Aotearoa.
This is the final episode of our partnership with JC Decaux.
Learn more about your ad choices. Visit megaphone.fm/adchoices
303 episodes
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Similar to The Fold
Weekly wrap of events of the week peppered with context, commentary and opinion by a superstar panel. Click here to support Newslaundry: http://bit.ly/paytokeepnewsfree Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Our flagship daily news show, where we talk to in-house experts about what is going on and why you need to care about it.
…
continue reading
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
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…
continue reading
The Seen and the Unseen, hosted by Amit Varma, features longform conversations that aim to give deep insights into the subjects being discussed. Timeless and bingeworthy.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Mark Levin is one of the hottest talk radio hosts in America. A prominent conservative commentator, best-selling author and constitutional scholar, Mark offers fresh takes on daily news headlines and dissects important events of the day. Heard weeknights on nearly 400 radio stations, Levin is loved in every corner of America. He cuts through the noise with his passion and intellect, often saying things others won’t. Or as Mark himself would declare: “That’s right. I said it!”
…
continue reading
Fareed Zakaria GPS takes a comprehensive look at foreign affairs and global policies through in-depth, one-on-one interviews and fascinating roundtable discussions.
…
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A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
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continue reading
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…
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