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Kevin Chesters says there never was a golden age of advertising

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Manage episode 471861766 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kevin Chesters has 30 years of experience leading strategy on both agency and client sides, serving as CSO at W+K London, Dentsu, and Ogilvy, as well as Head of Strategy at BT, the UK’s equivalent of Spark.

He joins Duncan Greive on The Fold as part of The Spinoff’s 2025 partnership with the Comms Council. The pair cover off Chesters' career, what drew him to advertising, dig into the challenge of creativity after the death of the monoculture, and, inevitably, about what AI will do to creativity.

Get your tickets now to hear Kevin at AXIS Speaks on Thursday 27 March.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

266 episodes

Artwork
iconShare
 
Manage episode 471861766 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kevin Chesters has 30 years of experience leading strategy on both agency and client sides, serving as CSO at W+K London, Dentsu, and Ogilvy, as well as Head of Strategy at BT, the UK’s equivalent of Spark.

He joins Duncan Greive on The Fold as part of The Spinoff’s 2025 partnership with the Comms Council. The pair cover off Chesters' career, what drew him to advertising, dig into the challenge of creativity after the death of the monoculture, and, inevitably, about what AI will do to creativity.

Get your tickets now to hear Kevin at AXIS Speaks on Thursday 27 March.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

266 episodes

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