Go offline with the Player FM app!
What happened when advertising decided it could save the world?
Manage episode 497036955 series 2581955
Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, and explain why brands should only show up for a community if they're truly committed to the bit.
Learn more about your ad choices. Visit megaphone.fm/adchoices
285 episodes
Manage episode 497036955 series 2581955
Eugene Healey is an academic and brand strategist based in Melbourne, and a sharp critic of clumsy attempts from brands to play social justice activists. He's traveling back to New Zealand to speak at the Comms Council's Media Spotlight event, and joins Duncan Greive on The Fold to discuss the unintended consequences of advertising's woke years, and explain why brands should only show up for a community if they're truly committed to the bit.
Learn more about your ad choices. Visit megaphone.fm/adchoices
285 episodes
Tutti gli episodi
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.