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How JCDecaux is unlocking creative advertising by studying the human brain
Manage episode 509531757 series 2581955
Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.
Learn more about your ad choices. Visit megaphone.fm/adchoices
297 episodes
Manage episode 509531757 series 2581955
Duncan Greive is joined by Victoria Parsons, insights and strategy director at JCDecaux NZ, and Peter Pynter, prinicpal consultant at Neuro-Insight to talk through JCDecaux’s investment in neuro research. They unpack what science tells us about advertising, and how marketers can make sure their messages cut through the noise in these increasingly advertising-saturated times.
Learn more about your ad choices. Visit megaphone.fm/adchoices
297 episodes
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