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Cracking the code: making news work for Gen Z with Now You Know

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Manage episode 509319190 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.

With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

298 episodes

Artwork
iconShare
 
Manage episode 509319190 series 2581955
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this week's episode of The Fold, Duncan Greive sits down with The Spinoff's head of audience Anna Rawhiti-Connell and Now You Know host Robbie Nicol to break down the highly successful strategy behind the new social-first news explainer series.

With over 2.5 million views in just 10 weeks, Now You Know has won the attention of the 18-24 year-olds. Anna and Robbie discuss the philosophy of treating young people as worthy news consumers (not "exotic zoo animals"), the intentional craft used to blend serious journalism with platform-native comedy, and the differences in distributing content across TikTok, Instagram and YouTube Shorts. A must-listen for anyone looking for a blueprint on genuinely connecting with the next generation.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

298 episodes

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