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The FODcast

Tim Roedel and James Hodges

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In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.
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The e-commerce platform market is evolving - and fast. Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations. In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, ta…
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We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space. Our global audience continues to grow, with listeners tuning in from across the UK, the Uni…
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Before Season 7 lands... we're taking one last dive into the FODcast archives. For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel. Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery…
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As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time! This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 ye…
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For our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded. This re-run episode features a candid conversation with David Hardiman, former Head of Software Development at…
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As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks. Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses dema…
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As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever. In our chat, Craig and Rico explored the evolving expectations of digital con…
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The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay a…
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The Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧 In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highli…
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The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧 In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce. From the rise of digital natives leading businesses to the demand for seaml…
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Why Do So Many Business Transformations Fail? In this episode of The FODcast, we’re joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the re…
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In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B. Vendure’s open-source, headl…
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What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill. In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Aus…
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Can simple loyalty strategies really make a difference in today’s competitive landscape? In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce. Fiona shares how focusing on customer loyalty early on can set brands ap…
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What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape. Rosie shares how Nibble’s negotiation platform is revoluti…
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In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports. 💡 Key Takeaways from This Epi…
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What’s driving the next wave of e-commerce innovation? In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience. From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares t…
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Ever wondered how failure can fuel success? In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success. Mike shares how these setbacks became the foundation for resilience, innovation, a…
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In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance Jim Herbert, CEO of Patchworks. Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point? Thi…
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Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation. In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is…
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Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech. Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change i…
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Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One. In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, an…
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Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses. Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles. In our latest chat for The FODcast, Simon helps to …
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What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape? In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement. With decades of experience spanning …
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In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise. Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced di…
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What are the future-proof strategies every retailer needs to adopt? For Episode 4 of the current season of the FODcast, we were joined by multi-award-winning digital commerce leader, Meriel Neighbour, Head of Global Digital Product Delivery and Transformation at Clarks who shared with us the transformational journey of the iconic footwear brand. Wi…
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In the second of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you another great discussion on the rising trend of fractional hiring with Adrian Wakefield, Co-Founder of The Digital WoW Group. With over 35 years of experience in delivering technology and digital transformations, Adrian's journey spans from manufacturing and oper…
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Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost, experienced Tech Leader and currently Group Head of Architecture at PureGym. You’ll hear about Lee’s own career path, from crafting websites in the late '90s to his current…
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In the first of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you a great discussion on the rising trend of fractional hiring with highly experienced Digital Leader, and Fractional CTO, Gareth Nutt. In our chat with Gareth, we explore the rise of fractional executive leadership in digital transformation projects, and in particul…
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Episode 2 of Season 6 is here – and features an insightful conversation on all things ‘digital transformation’ with well-known Digital Leader, Stuart Barker - Technology Enablement & Advisory Practice Lead at International business and technology consultancy, Slalom. With over 25 years of experience in both retail and consulting roles, there are fe…
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Welcome to Season 6 of The FODcast by Simply Commerce. This season, we're diving deep into three pivotal areas shaping the future of digital commerce: navigating digital transformation, building a successful eCommerce business, and the innovations driving the sector forward. In our first episode, we chat with Nathan Lomax, co-founder of Quickfire D…
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In this final episode of Season 5, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the continued topic of Composable. This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and le…
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We are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch, Chief Strategy Officer at commercetools. With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based hea…
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Welcome to Episode 7 of The FOD: The Future Of All Things Digital - the podcast designed to bring you the latest hot topics and trending discussions across the wider world of eCommerce. In this penultimate episode of Season 5, we were delighted to welcome seasoned digital leader, Mikko Mantila , Co-Founder and CEO of IONA - an award-winning agency …
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Seasoned professional Rex Bigger joined the composable conversation for this episode - the sixth of Season 5. With over 25 years working in the tech and IT sector following a first-class degree in Astrophysics from UCL, Rex has a vast amount of experience with a varied career that has seen him work as a Senior Java Developer for the likes of MTV an…
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Welcome to Episode 5, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. Something a bit different for Episode 5 as we welcome TWO guests to join the conversation about Composable – digital and eCommerce experts Craig Smith …
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Welcome to Episode 4, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. In this fourth episode we were delighted to welcome digital expert, Gert van Vliet to the ongoing Composable conversation. Gert has many decades of exp…
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Welcome to Episode 3, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. In this third episode we welcome seasoned technology leader, Dom Selvon, to the ongoing discussion on all things Composable. Dom has many decades of ex…
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We are BACK with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. After a welcome response to Season 4, episodes in this Season continue to have a primary focus on all things Composable. And, while this isn't a new topic per se, it is undoubtedly still a popular one with …
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Welcome to Episode 2, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce. For the second episode of the season, we were delighted to welcome experienced digital leader, Tomas A. Krag to join the discussion on all things Compo…
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We are delighted to present to you a BONUS episode for Season 4 of our podcast; The FOD, where we chatted in depth with former Head of Software Development at Wiggle, David Hardiman. In our chat with David, we learn more about the retailer’s move to Composable which started in earnest back in 2020 – a move necessitated by an outdated e-commerce inf…
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In this final episode of Season 4, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the hot topic of Composable. This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learning…
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Here is the SIXTH Episode of Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the latest episode is Felix Alonso, Systems Architect at leading cycling clothing brand, Rapha. In our chat for the FOD, Felix talks to us about the move to Composable which started…
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We're now FIVE episodes into Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the fifth episode is Alexander Ives, Director of Enterprise Systems at leading British clothing brand, Boden. In our chat for the FOD, Alex talks to us about the digital transformat…
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We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the fourth episode is Glen Leakey, former Digital Transformation Director at British multinational optical retail chain, Specsavers. Previous to Specsavers, Glen spent …
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We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our guest for the third episode is David Crawford, former Group CTO at Naked Wines - the innovative online wine retailer that has made a significant impact on the industry with a uni…
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Welcome back to Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. The second episode features an insightful discussion with Craig McLaren - Head Of Digital at MKM Building Supplies. Craig has held various pivotal roles throughout his career, working with renowned companies …
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We are back with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our first episode of Season 4 features an insightful discussion with Dr. Anjali Subburaj, MACH Ambassador and award winning technology leader with over two decades of experience in Consumer-Centric Enterpri…
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🧲 Want to become a talent magnet in 2023? 🧲 Join your hosts James Hodges and Jessica Semrau as they give out advice on how to recruit the best e-commerce talent and answer any questions you may have on the topic. They’ll deep-dive into: The current state of the e-commerce recruitment market How to ensure your employer brand is as good as it can be …
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Is your retention strategy up to scratch? Our latest LinkedIn Live event will explore the importance of a good retention strategy in the current market, and why investing in your Employer Value Proposition will impact both your retention AND how you attract new talent to your business. Hosts James Hodges & Jessica Semrau will give expert insights i…
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