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Navigating AI in B2B Commerce with Aidan McGaughey
Manage episode 486894519 series 3599229
Legacy Systems Meet AI: Can B2B Can Bridge the Gap?
The B2B sector is standing at a crossroads. On one side: faxes, spreadsheets, and legacy systems. On the other: AI-powered smart agents and instant order processing.
In this episode of The FODcast, Aidan McGaughey – EMEA Country Manager at OroCommerce shares how B2B businesses can navigate this tension, and unlock meaningful value from AI without falling for the hype.
We dig into:
- How AI is already delivering value in B2B – from OCR-powered order processing to smart agents for customer queries
- Why foundational product data is the real key to AI success
- The rise of digital-first buyers – and the pressure for Amazon-like experiences
- Why pilot projects beat wholesale AI rollouts every time
- The evolving role of community, knowledge-sharing, and the human touch in B2B
Aidan makes a compelling case for starting small, thinking strategically, and building from a solid data core.
If you’re balancing digital ambition with operational reality in the B2B space, this episode is packed with practical advice to move forward, not just faster, but smarter.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
Chapters
1. Navigating AI in B2B Commerce with Aidan McGaughey (00:00:00)
2. Introducing Aidan McGaughey from Oro (00:00:50)
3. AI and B2B Commerce Landscape (00:02:08)
4. Real AI Use Cases in B2B (00:08:55)
5. Ensuring AI Readiness (00:18:35)
6. B2B's Digital Transformation Journey (00:24:50)
7. Innovation Beyond AI (00:34:10)
8. B2B Events and Networking (00:47:40)
9. Closing Thoughts (00:51:30)
70 episodes
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