Nerds Who Talk: The Tech Behind Big Brand Migrations With Bob Rockland The FODcast podcast

Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland

8d ago 37:35

Content provided by Tim Roedel and James Hodges, Tim Roedel, and James Hodges. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Roedel and James Hodges, Tim Roedel, and James Hodges or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a 20-year veteran development team bet everything on Shopify?

According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back.

We cover:

The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be 35% more expensive than Shopify
How Code migrated a well-known retail brand from Salesforce to Shopify in just six months
Why payment service provider (PSP) fees are often the single biggest hidden cost for enterprise merchants
The three actions every brand should take to reduce platform costs: cut redundant apps, renegotiate regularly, and avoid long-term contracts
Where AI fits (and doesn’t) in enterprise commerce – and what to expect from Shopify’s rapid B2B roadmap

Bob also shares how Code’s TCO calculator helps brands uncover their true costs with surprising accuracy, giving enterprise teams the clarity they need to make smarter platform decisions.

If you’re exploring a platform migration or want to understand the real economics of Shopify vs. legacy platforms, this episode of The FODcast is a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

1. Season Seven Kickoff (00:00:00)

2. Meet Bob and Code’s Shopify Pivot (00:00:38)

3. Why Go All‑In on Shopify (00:03:52)

4. Hidden Costs After Replatforming (00:06:00)

5. Peace of Mind and Conversion Lift (00:08:46)

6. From Record Store Roots to Scale (00:09:56)

7. Scaling to 10M+ GMV Brands (00:11:40)

8. Solution Engineers Over Themes (00:13:52)

9. The Karl Lagerfeld Migration (00:16:10)

10. Data, Backends, and Dry Runs (00:19:20)

11. TCO Models That Track Reality (00:20:46)

12. What CFOs Miss in TCO (00:23:04)

13. Where Savings Show Up Post‑Switch (00:25:12)

14. When Salesforce Might Fit (00:26:56)

15. Shopify’s Enterprise Limits and B2B (00:28:24)

16. Cutting TCO: Three Levers (00:31:00)

17. AI Hype vs Real Utility (00:33:08)

18. Payments: The Underrated Cost (00:36:10)

79 episodes

What makes a 20-year veteran development team bet everything on Shopify?

We cover:

The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be 35% more expensive than Shopify
How Code migrated a well-known retail brand from Salesforce to Shopify in just six months
Why payment service provider (PSP) fees are often the single biggest hidden cost for enterprise merchants
The three actions every brand should take to reduce platform costs: cut redundant apps, renegotiate regularly, and avoid long-term contracts
Where AI fits (and doesn’t) in enterprise commerce – and what to expect from Shopify’s rapid B2B roadmap

Bob also shares how Code’s TCO calculator helps brands uncover their true costs with surprising accuracy, giving enterprise teams the clarity they need to make smarter platform decisions.

If you’re exploring a platform migration or want to understand the real economics of Shopify vs. legacy platforms, this episode of The FODcast is a must-listen.

Podcasts Worth a Listen