In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B.
Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market.
💡 Key topics we explore include:

• The vast untapped potential of the B2B market and how to drive innovation
• A deep dive into composable commerce vs. monolithic systems—and which suits B2B best
• Balancing founder priorities while navigating venture capital challenges
• How AI and automation can enhance the B2B experience without losing the human touch
• The growing influence of younger generations in shaping B2B customer expectations

🎙️ Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach.

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