What’s really driving the AI revolution in digital commerce? According to Sander Berlinski, Director of Innovation at valantic, the answer isn’t chasing futuristic hype, but focusing on what’s working right now.

In this FODcast episode, Sander breaks down how AI is already transforming retail, from automating compliance checks to reshaping creative roles; and why data foundations, not shiny tools, should be every retailer’s first priority.

We explore how his team built an EU Accessibility Act checker that plugs straight into e-commerce systems, turning compliance risks into improvement tickets, and why this kind of focused solution shows AI at its best.

We also cover:

• The roles being most disrupted by AI, from customer service to front-end design
• How platforms like Shopify are democratising creative content through natural language prompts
• Why unglamorous data architecture is the biggest barrier to meaningful AI adoption
• The compliance risks of employees experimenting with generative AI tools like ChatGPT
• Practical advice for mid-market retailers balancing quick wins with long-term preparation
• A glimpse into the near future of hyper-personalised product pages and physical-digital integration

If you’re in retail, digital commerce, or innovation, this is a grounded conversation about separating substance from hype and preparing your business for an AI-enhanced future.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/