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The Unscripted Climb

Chris Beecham and Natalie Micale

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Welcome to The Unscripted Climb. This is the podcast where business gets real and the filters get left at the door. Hosted by Chris Beecham, a no-fluff entrepreneur who’s sold plasma to keep the lights on, and Natalie Micale, a branding expert who’s built more than her fair share of empires from scratch. We’re here to talk about what actually happens behind the highlight reels. This isn’t your manifest your best life show. This is for the founders, leaders, and business owners who’ve white-k ...
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Send us a text Nicole Biscuiti built Chesty from a DIY idea at a weightlifting competition into the first-ever patented sports bra with built-in collarbone protection — sold in 72 countries over a decade. Then, at the height of her brand’s success, she made the toughest call of her career: closing the business. In this candid conversation, Nicole s…
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Send us a text Think a marketing strategy is just an expensive fluff document? Natalie Micale is here to tell you why it’s the opposite — and why skipping it could be costing you money, time, and clarity. In this 6-minute mini episode, we break down what a marketing strategy really is, how it forces you to prioritize where you spend your resources,…
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Send us a text Sarah Cano didn’t plan to start a roofing company—but when a hailstorm hit, she built Rooforia from the ground up. In this episode of The Unscripted Climb, Sarah shares how she grew a multimillion-dollar business in one of the most male-dominated industries out there. From defining core values to building a team that actually believe…
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Send us a text In this mini episode of The Unscripted Climb, Natalie Micale breaks down what visual identity actually means—and why it's way more than just slapping a logo on a coffee mug and calling it a day. She shares practical steps for solopreneurs building a brand on a budget, from building Pinterest boards to finding your freelance dream des…
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Send us a text From selling newspapers as a kid to building snow removal empires and launching fireworks companies, Mike Ware has done the thing—many times over. In this episode, Mike joins The Unscripted Climb to share the real lessons learned across a lifetime of business. We talk about sales that don’t feel slimy, marketing that actually works, …
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Send us a text Your logo isn’t your brand. Your beliefs are. In this mini episode of The Unscripted Climb, Chris and Natalie break down what branding actually is—and why most people are doing it wrong. From values to visuals, boldness to positioning, this is the gut-punch guide to building a brand that’s real, relatable, and actually memorable. Whe…
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Send us a text Before she built one of the most recognizable marketing agencies in the Midwest, Natalie Micale was flipping garage sale finds and negotiating like a tiny CEO-in-training. In this episode, Natalie shares her journey from journalism student to the founder of Oh Hello Agency—and all the missteps, mindset shifts, and marketing mayhem al…
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Send us a text Mini Episode = Big Truths. In this first mini episode of The Unscripted Climb, cohost Natalie Micale unpacks the real meaning of branding—and spoiler alert: it’s not just your logo. Your brand is your belief system with a visual identity. It’s what you stand for, how you show up, and why people connect (or don’t). This bite-sized epi…
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Send us a text 🎙️ Episode 1: How Losing Everything Became the Start of Everything Welcome to the relaunch of The Unscripted Climb, where business isn’t always pretty—but it’s always real. Host Chris Beecham kicks things off by sharing his own story of screwing things up, starting over, and building again (and again). From riding high in real estate…
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