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About Us: "Welcome to Unscripted Climb, where we ditch the polished success tales and dive headfirst into the real stuff. Hosted by Chris Beecham and Michele Mower, this is the podcast where founders, CEOs, and even a celebrity or two come to spill the stories they usually don’t tell HR. Forget the sugar-coating—we’re here for the messy, raw, sometimes awkward truth of what it really takes to make it. Why Listen? Because we’re not about ‘living your best life’ fluff. We’re here to ask, 'What ...
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Ep 3.5- Visual Identity for your business with Natalie
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Send us a text In this conversation, Natalie discusses the significance of visual identity in branding, emphasizing that it encompasses more than just a logo. She highlights the importance of consistency in visual identity to make brands memorable and professional. For solopreneurs, she offers practical advice on how to start building a brand ident…
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Send us a text Part 2 of 10 of this mini marketing series- In this episode of The Unscripted Climb, Natalie delves into the intricacies of brand strategy and positioning. She emphasizes the importance of understanding your customers through buyer personas, conducting market research, and analyzing competition. The conversation highlights the need f…
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Send us a text summary Part 1 of 10 of this mini marketing series- In this episode, Natalie discusses the significance of branding in both personal and business contexts. She emphasizes that a brand is more than just a logo; it encompasses values, belief systems, and visual identities that resonate with customers. The conversation explores how to d…
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