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Ep 5 – Nicole Biscuiti: Inventing a Patented Sports Bra and Knowing When to Walk Away
Manage episode 503079551 series 3611899
Nicole Biscuiti built Chesty from a DIY idea at a weightlifting competition into the first-ever patented sports bra with built-in collarbone protection — sold in 72 countries over a decade. Then, at the height of her brand’s success, she made the toughest call of her career: closing the business.
In this candid conversation, Nicole shares the real highs and lows of building a niche product, navigating manufacturing challenges, fundraising, and learning when protecting your mental health has to come first.
Whether you’re dreaming of bringing a product to market or figuring out if it’s time to pivot, this episode is packed with lessons you won’t find in business books.
💡 Takeaways:
• The surprising origin story of Chesty
• Why patents matter (and how to get one)
• Fundraising realities for product-based businesses
• What happens when your product lasts “too long”
• Recognizing burnout and making the hard call to close
🎙️ Hosted by Chris Beecham & Natalie Micale
🔗 Guest: Nicole Biscuiti – Instagram: @butterandbiscuits
📌 Keywords:
entrepreneurship, product innovation, sports bra patent, mental health in business, manufacturing challenges, fundraising, business closure, Chesty sports bra, CrossFit apparel, resilience, Perch Merch, Oh Hello Agency
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us:
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