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Ep 5.5 – Why Your Messaging Matters (Mini Marketing Series)
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Your brand isn’t just what you sell—it’s the stories you tell and the words you choose to tell them.
In this mini episode of The Unscripted Climb, Natalie Micale breaks down why brand messaging is more than just a tagline or mission statement. It’s your voice, your tone, your values, and the way you make people feel every time they interact with your business.
We cover how to move beyond bland, forgettable phrases like “reliable” and “trustworthy,” how a strong brand voice can literally get you inbound leads without asking, and why customers aren’t just buying your product—they’re buying your values.
If your brand voice is flat, generic, or nonexistent, this is your blueprint for fixing it.
💡 Takeaways:
• Messaging = stories + words + tone
• Your brand voice should make your audience feel something
• Values drive messaging—and customers buy values, not just products
• A clear, consistent voice gets attention and builds connection
• “Reliable” and “trustworthy” aren’t messages—they’re bare minimums
🎙️ Hosted by Chris Beecham & Natalie Micale
📌 Keywords:
brand messaging, brand voice, marketing tips, branding strategy, brand positioning, storytelling in business, small business branding, Perch Merch, Oh Hello Agency
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us:
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