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Mini Episode = Big Truths.
In this first mini episode of The Unscripted Climb, cohost Natalie Micale unpacks the real meaning of branding—and spoiler alert: it’s not just your logo.

Your brand is your belief system with a visual identity. It’s what you stand for, how you show up, and why people connect (or don’t). This bite-sized episode hits the heart of what makes branding work—and why most brands miss the mark by playing it safe.

Whether you're building a personal brand or trying to scale your business, this is the wake-up call your marketing strategy probably needs.

🔥 Takeaways:

• A brand is your belief system, not just a visual
• Playing it safe is playing to be forgotten
• Authentic brands attract aligned customers
• Core values should mean something (sorry, “integrity” doesn’t count)
• If your branding doesn’t take a stance, it’s just noise

🛠️ Need help building a brand that actually connects?

• Oh Hello Agency – Smart strategy. Killer design.
• Perch Merch – Merch that tells your brand story (without looking like a company picnic giveaway)

🎙️ Hosted by Chris Beecham & Natalie Micale

🎯 Keywords:
branding, brand identity, marketing tips, personal brand, business growth, brand values, differentiation, customer connection, brand strategy, visual identity

💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co

🔗 Connect with Us:

• Chris Beecham on LinkedIn
• Natalie Micale on LinkedIn

Check out our podcast website here