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Ep 4.5 – Why You Actually Need a Marketing Strategy (Mini Marketing Series)
Manage episode 502571409 series 3611899
Think a marketing strategy is just an expensive fluff document? Natalie Micale is here to tell you why it’s the opposite — and why skipping it could be costing you money, time, and clarity.
In this 6-minute mini episode, we break down what a marketing strategy really is, how it forces you to prioritize where you spend your resources, and why it’s the anchor for every decision you make about your brand.
We cover how different industries prioritize different marketing channels (and why golf tournaments might be worth $50K for one business but not a dime for another), how to make sure your budget hits your actual audience, and the one tool founders actually want when it comes to tracking results.
If you’ve been running your business without a plan, this is your wake-up call.
💡 Takeaways:
• A marketing strategy is about prioritization, not perfection
• Your budget should align with where your audience actually is
• Industry-specific marketing works because it meets your clients in their space
• Tracking KPIs should be simple, clear, and consistent
• Without a strategy, you’re just guessing
🎙️ Hosted by Chris Beecham & Natalie Micale
📌 Keywords:
marketing strategy, business growth, brand strategy, marketing ROI, small business marketing, KPI tracking, marketing tips, Perch Merch, Oh Hello Agency
💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co
🔗 Connect with Us:
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