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In this mini episode of The Unscripted Climb, Natalie Micale breaks down what visual identity actually means—and why it's way more than just slapping a logo on a coffee mug and calling it a day.

She shares practical steps for solopreneurs building a brand on a budget, from building Pinterest boards to finding your freelance dream designer—and explains how fonts, colors, and layout actually influence customer perception (yes, even on that Instagram post you slapped together at midnight).

If your “brand” still looks like a default Canva template, this one’s for you.

💡 Takeaways:

• Visual identity is a system, not a single file
• You don’t need a massive budget to start looking pro
• Your merch, content, and design should feel cohesive
• Done > perfect—especially when you're just getting started
• Brand decisions should be data-informed, not vibe-driven

🎙️ Hosted by Chris Beecham & Natalie Micale
Keywords: visual identity, branding, solopreneur, logo design, typography, brand consistency, color palette, budget-friendly branding

💥 Want a free merch or brand audit? Just ask. No pressure, just people helping people.
👉 Perch-Merch.com
👉 OhHelloAgency.co

🔗 Connect with Us:

• Chris Beecham on LinkedIn
• Natalie Micale on LinkedIn

Check out our podcast website here