Noah Berk welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares his journey from software engineering to becoming a key figure in the MarTech space and eventually joining HubSpot. They dive deep into the evolution of HubSpot's ecosystem, discussing the increase in product extensibility, the role of integration in attracting upmarket clients, and the strategic shifts brought by Karen Eng's hiring. Scott reveals his routine as VP of Platform Ecosystem, the future potential of expanding the HubSpot marketplace, and the challenges of balancing building new features versus integrating with third-party apps. Scott also provides insights into the future of app ecosystems, emphasizing quality and depth of integration over mere quantity, and hints at exciting upcoming developments to be revealed at the Inbound conference. The episode concludes with practical advice for companies looking to maximize their tech stack with HubSpot integrations and a forward-looking discussion on how AI and new technologies will shape the ecosystem.

00:00 Introduction to Up Your Stack Podcast

00:18 Meet Scott from HubSpot

00:46 Scott's Journey to HubSpot

02:07 Role and Responsibilities at HubSpot

03:46 The Evolution of HubSpot's Ecosystem

06:19 Future of HubSpot's App Ecosystem

09:48 Challenges and Opportunities in Integration

19:08 Balancing Core Features and Integrations

26:31 Advice for Companies on App Ecosystem

29:40 Exciting Developments at HubSpot

32:12 Conclusion and Final Thoughts