Noah Berk welcomes Adam Horsman from Sakari, a leading text messaging provider for HubSpot users. Adam discusses the origins of Sakari, their growth journey since 2018, and how their text messaging solutions stand out in the crowded HubSpot ecosystem. The conversation delves into the technical aspects of their product, including their native HubSpot integration, SMS compliance, global messaging capabilities, and the innovative feature roadmap featuring RCS (Rich Communication Services) and AI-driven enhancements. Adam also shares insights on running a lean tech startup, facing regulatory challenges, and the importance of data-driven decision-making. The episode provides valuable advice for other founders and highlights the effectiveness of Sakari in transforming business communication.

00:00 Introduction to Up Your Stack Podcast
00:17 Meet Adam from Sakari
00:30 The Origin and Evolution of Sakari
02:58 Sakari's Unique Selling Points
04:43 Use Cases and Customer Success
06:42 Challenges and Solutions in Text Messaging
13:14 Onboarding and Ideal Customers
23:13 Future Roadmap and Innovations
26:47 Conclusion and Final Thoughts